| Title: | United States survey percentages of Americans regarding ownership of electronic devices by generation in 2011 |
|---|---|
| Source: | Entertainment Marketing Letter |
| Date: | Apr 2011 |
| Price: | $20.00 |
| Categories: |
Start of full article - but without data
Table
OWNERSHIP OF ELECTRONIC DEVICES, BY GENERATION
All Millennials Gen X
adults (XX-XX) (XX-XX)
Cell phone XX% XX% XX% Desktop computer XX% XX% XX% Laptop computer XX% XX% XX% IPod/MPX player XX% XX% XX% Game console XX% XX% XX% e-Book reader X% X% X% Tablet (e.g., IPad) X% X% X% Non of these X% X% X%
Younger Older
Boomers Boomers
(XX-XX) (XX-XX)
Cell phone XX% XX% Desktop computer XX% XX% Laptop computer XX% XX% IPod/MPX player XX% XX% Game console XX% XX% e-Book reader X% X% Tablet (e.g., IPad) X% X% Non of these XX% XX%
Silent GI
Generation Generation
(XX-XX) (XX+)
Cell phone XX% XX% Desktop computer XX% XX% Laptop computer XX% XX% IPod/MPX player XX% X% Game console X% X% e-Book reader X% X% Tablet (e.g., IPad) X% X% Non of these
SOURCE: Pew Research Center
Note: Table made from bar graph.
Full article
Ownership and usage of electronic devices varies significantly by generation, according to the Pew Research Center.
For example, while more than eight in XX adults (XX%) own cell phones, and XX% live in households with at least one working mobile phone, Millennial and Gen X adults use their phones very differently from Boomers and members of the Silent Generation. For some types of devices, there are also significant differences in ownership and usage habits of Millennials vs. Gen Xers.
Taking photos and sending/receiving texts are the most universally used mobile phone functions, apart from talking. More than half of all mobile phone owners under age XX take photos with their phones. Texting is more widely used by adults ages XX and younger, but about half of Older Boomers (ages XX-XX) use it, too.
Among all the devices studied by Pew--cell phones, desktop and laptop computers, MPX players, game consoles, e-Book readers, and tablets--MPX players show the widest split in ownership by age. Nearly three quarters of Millennials own iPods or other MPX players, but fewer than half of adults over XX do.
Millennials are the only generation more likely to own laptops than desktop computers. Interestingly, while there's a sharp disparity in ownership of MPX players between Millennials and Gen Xers, the two groups are equally likely to own another type of entertainment device--gaming consoles.
There are few age differences in ownership of e-Book readers; income and education levels are more significant predictors of e-Book use.
SOURCE: "Generations and Their Gadgets, February 2011," Pew Research Center, Internet & American Life Project, Kathryn Zickuhr, Web Coordinator, XXXX L St., NW, #XXX, Washington, DC XXXXX; XXX-XXX-XXXX; kzickhur@pewinternet.org; www.pewinternet.org.
OWNERSHIP OF ELECTRONIC DEVICES, BY GENERATION
All Millennials Gen X
adults (XX-XX) (XX-XX)
Cell phone XX% XX% XX% Desktop computer XX% XX% XX% Laptop computer XX% XX% XX% IPod/MPX player XX% XX% XX% Game console XX% XX% XX% e-Book reader X% X% X% Tablet (e.g., IPad) X% X% X% Non of these X% X% X%
Younger Older
Boomers Boomers
(XX-XX) (XX-XX)
Cell phone XX% XX% Desktop computer XX% XX% Laptop computer XX% XX% IPod/MPX player XX% XX% Game console XX% XX% e-Book reader X% X% Tablet (e.g., IPad) X% X% Non of these XX% XX%
Silent GI
Generation Generation
(XX-XX) (XX+)
Cell phone XX% XX% Desktop computer XX% XX% Laptop computer XX% XX% IPod/MPX player XX% X% Game console X% X% e-Book reader X% X% Tablet (e.g., IPad) X% X% Non of these
SOURCE: Pew Research Center
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