|Title:||United States survey percentages of consumers regarding changes in coupon usage due to personal financial status in 2011|
Start of full article - but without data
CHANGES IN USE OF COUPONS DUE TO PERSONAL
Made Changes due Of these, % who to financial expect to situation continue
I am more careful to XX% XX% remember to bring my coupons to store
I am clipping XX XX% more coupons than I did in past
I am clipping coupons, XX% XX% which I never did before
I have joined coupon X% XX% club(s) or attended coupon events
Note: Table made from bar graph.
SOURCE: NCH Marketing
Nearly eight in XX U.S. consumers (XX%) used coupons regularly in 2010, and a third (XX%) say they used more of them in 2010 than in the previous year, according to NCH Marketing. The total number of coupons distributed by marketers of packaged goods grew X% between 2009 and 2010 to XXX billion.
Redemption of coupons increased X% during this time; consumers used a total of X.X billion coupons to purchase packaged goods in 2010, saving a total of $X.X billion in the process. Redemption of grocery coupons increased XX% to X.X billion coupons during that time.
While consumers are using more coupons for groceries, their use of coupons for health and beauty products declined X% between 2009 and 2010 to X.X billion coupons redeemed, though it's still higher than the pre-recession figure of X.X billion in 2006.
Nearly nine in XX consumers (XX%) say they incorporate coupons when making their shopping lists, compared to XX% who used them to plan their lists in 2007. Among consumers who have felt the need to use more coupons due to their financial situation, the majority plan to continue using them.
While consumers still want (and need to) save money by using coupons, they don't want to spend a lot of time with the scissors to do so. Easier-to-use methods such as digital, instant, and shelf coupons are gaining in popularity.
Digital coupons are the fastest growing coupon format; distribution increased XX% between 2009 and 2010. Redemption of Internet coupons grew XX%, instant redeemable coupons grew XX%, and shelf pad coupons grew XX% between 2009 and 2010, according to Inmar. At the same time, redemption of free-standing insert coupons dropped XX%.
Digital coupon users are more affluent and highly educated than either members of the general population or users of traditional coupons, according to a separate report by Coupons.com. The average annual household income among those who print out digital coupons is $XXX,XXX, XX% higher than the national average. More than a third (XX%) have college degrees, compared to XX% of users of newspaper coupons and XX% of the general population.
More than seven in XX U.S. shoppers (XX%) have used printable Internet coupons, according to Catapult/Ipsos OTX data cited by Coupons.com. Among those who use online coupons, XX% haven't looked at a Sunday newspaper in the past six months.
Although digital coupon use is growing faster than use of traditional coupon formats, print coupons remain the most widely used form, according to Experian/Simmons.
Over two thirds of U.S. adults (XX%) use print coupons, compared with XX% who use digital coupons (as of February 2011). Interestingly, while owners of iPhones are more likely than others to use digital coupons (XX% of iPhone owners vs. XX% of non-owners), they're more likely to use printed than digital ones.
Coupon use increases with education; XX% of those with college degrees plan to use coupons to save on rising grocery costs, compared with XX% of those with less than high school diplomas, according to a Harris Interactive study for Coupons.com.
Women (XX%) are more likely than men (XX%) to cite coupons as a money-saving strategy; they're also more likely to use tactics such as comparing unit prices (XX% vs. XX%) and stocking up on goods when they're on sale (XX% vs. XX%).
Almost three quarters of U.S. adults (XX%) say they expect coupons and special offers to be much more important in their purchase decisions in the near future, according to The NPD Group.
When asked what they expect to do more often in six months than they currently do, XX% say they'll be using coupons from newspapers or magazines to purchase food and beverages, and XX% say they'll be searching for manufacturers' coupons online. [CONSUMER SPENDING & ATTITUDES, RETAIL/SERVICE SECTOR]
SOURCES: "Annual Coupon Facts, 2011" NCH Marketing, Analytical Services Team, XXX Pfingsten Rd., #XXX, Deerfield IL XXXXX; XXX-XXX-XXXX; firstname.lastname@example.org; www.nchmarketing.com. Price: This study is available online with registration.
"2010 Coupon Facts (Updated January 2011)," Inmar, Matthew Tilley, Director, Interactive Communication, XXXX Pilgrim Ct., Winston-Salem, NC XXXXX; XXX-XXX-XXXX; email@example.com; www.inmar.com. Price: Contact for information.
"Digital Coupons Trends Report 2010," Coupons.com, Shachar Totem, VP of Sales, XXX Logue Ave., Mountain View, CA XXXXX; XXX-XXX-XXXX; also, Patrick Crisp, firstname.lastname@example.org; www.coupons.com. Price: Contact for information.
"Print Coupon Use Strong Despite Increase in Digital Coupons," March XX, 2011, Experian Simmons, John Fetto, Senior Marketing Manager, XXX Anton Blvd., Costa Mesa, CA XXXXX; XXX-XXX-XXXX; email@example.com; www.experian.com. Also, "Experian Simmons 2010 U.S. Household Consumer Trend and Benchmark Report." Price: Selected data are available online with registration.
"The Economy Tracker: March 2011," and "What's Next on the Road to Recovery-June 2010," The NPD Group, Charlie Camarato, XXX West Shore Rd., Port Washington, NY XXXXX; XXX-XXX-XXXX; firstname.lastname@example.org. Also, Kim McLynn; XXX-XXX-XXXX; email@example.com; www.npd.com. Price: Contact for information.
COUPONS IN POP CULTURE
The "couponing" trend has captured the attention of the entertainment industry; TLC premiered "Extreme Couponing," aXX-part reality series, April X. The show follows the efforts of shoppers to "score" hundreds or even thousands of dollars worth of merchandise at minimal costs. (TLC, Dustin Smith, VP Communications; XXX-XXXXXXX; firstname.lastname@example.org; www.tlc.com)
TOP XX PRODUCT CATEGORIES FOR COUPON USE, FEBRUARY 2011
Refrigerated dough Portable snacks
Air, rug, and fabric care
TOP XX PRODUCT CATEGORIES FOR MOBILE APP COUPON USE, FEBRUARY 2011