|Title:||United States top 10 multivitamin brands ranked by dollar sales, unit sales, market share percentages, and percent change for year ending March 20, 2011|
|Source:||Chain Drug Review|
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Leading brands Dollar sales % Market In drug stores (XXX) change share
Centrum Silver $XX,XXX +X.X% XX.X% Bausch + Lomb Preservision XX,XXX +XX.X% X.X% Airborne XX,XXX -X.X% X.X% Centrum XX,XXX -XX.X% X.X% Flintstones XX,XXX -X.X% X.X% Nature Made XX,XXX X.X% X.X% Icaps XX,XXX +XX.X% X.X% Bausch + Lomb Ocuvite XX,XXX -X.X% X.X% One A Day Women's XX,XXX -X.X% X.X% One A Day Men's Health XX,XXX -X.X% X.X%
Leading brands Unit sales % Avg. price In drug stones (XXX change per unit
Centrum Silver X,XXX -X.X% $XX.XX Airborne X,XXX -X.X% X.XX Centrum X,XXX -XX.X% XX.XX Flintstones X,XXX -X.X% X.XX Nature Made X,XXX +X.X% X.XX Bausch + Lomb Preservision X,XXX +X.X% XX.XX One A Day Women's X,XXX -X.X% X.XX One A Day Men's Health XXX -X.X% XX.XX Bausch + Lomb Ocuvite XXX -X.X% XX.XX Icaps XXX X.XX% XX.XX
For the XX weeks ended March XX, 2011. In drugstores private label
products account for a XX.X% dollar share and a XX.X% unit share.
* Total of drugstores, supermarkets and discount stores excluding
NEW YORK -- Over-the-counter drugs remain at the heart of the chain drug industry, playing a key role in giving the trade class its identity as a frontline health care provider.
"O-T-Cs are a critical part of our mix and underscore the valuable role drug stores play in the country's health care system," says Scott Porter, category manager for private label, health aids and vitamins at Kerr Drug. "They let consumers see us as frontline health care providers who can help them treat minor ailments and illnesses with low-cost products."
Market researchers note that Americans spend nearly $XX billion a year on O-T-C remedies. And that total does not include Walmart's sales.
Data show that XX% of Americans take a nonprescription medicine to treat common, everyday ailments and that nearly nine out of XX people nationwide feel that O-T-C remedies are safe when taken as directed.
As more drug chains stress a wellness message, putting added emphasis on the role they play in the nation's health care system and their ability to control costs, the trade class is seeing positive results in many O-T-C categories.
According to SymphonyIRI Group Inc., sales in XX of XX O-T-C categories increased in the XX weeks ended March XX. Of those that declined, only one--home health care kits--saw a decrease of more than X %.
Drug stores' success in the O-T-C market stems largely from the fact that their pharmacists lend credence to the sector's ability to provide patients with the medications they need to treat myriad illnesses and conditions. As a result, drug stores tend to have the lion's share of sales in a broad range of O-T-C categories.
In the antismoking products segment, for instance, XX.X% of all mass market sales came from drug stores during the year ended March XX. Similar results were seen in such categories as pregnancy tests (XX.X% of sales through drug stores); ovulation kits (XX.X%); cold, allergy and sinus tablets (XX.X%); and first aid bandages and gauze (XX.X%).
Such performances have led O-T-Cs to consistently rank among the front-end products with the highest volumes.
Of the products that SymphonyIRI ranks as the XXX best-selling front-end products, XX items--including six of the top XX--are O-T-C remedies.
However, a look at SymphonyIRI's list of the best-selling new products introduced during the last quarter of 2010 gives a different perspective. Only eight of XX new items were O-T-Cs, indicating that retailers are limiting the number of nonprescription remedies they add to already crowded categories and that the ones they do choose to incorporate into the mix are often slow to catch on with shoppers.
O-T-C SALES IN DRUG STORES BY CATEGORY
% CHANGE CATEGORY $ SALES * VS. YEAR AGO
Vitamins $X,XXX,XXX,XXX +X.XX Mineral supplements X,XXX,XXX,XXX +X.XX Multivitamins XXX,XXX,XXX +X.XX Cold/allergy/sinus tablets X,XXX,XXX,XXX +X.XX Internal analgesics X,XXX,XXX,XXX +X.XX Gastrointestinal tablets X,XXX,XXX,XXX +X.XX Antacid tablets XXX,XXX,XXX +X.XX Laxative tablets XXX,XXX,XXX +X.XX First aid accessories XXX,XXX,XXX +X.XX First aid tape/bandage/gauze/cotton XXX,XXX,XXX +X.XX Muscle/body support devices XXX,XXX,XXX +X.XX Miscellaneous health remedies XXX,XXX,XXX +X.XX Toothbrushes/dental accessories XXX,XXX,XXX +X.XX Eye/contact lens care products XXX,XXX,XXX +X.XX ...