|Title:||United States top 10 home air freshener brands ranked by dollar sales, unit sales, market share percentages, and percent change for year ending March 20, 2011|
|Source:||Chain Drug Review|
Start of full article - but without data
HOME AIR FRESHENERS
Leading brands Dollar sales % Market In drugstores (XXX) change share
Glade Plugins $XX,XXX -X.X% XX.X% Glade XX,XXX +XX.X% X.X% Febreze Air Effects X,XXX X.X% X.X% Renuzit Longlast Adjustable X,XXX +X.X% X.X% Febreze Noticeables X,XXX -X.X% X.X% Airwick By Wizard Aqua Essence X,XXX -X.X% X.X% Airwick By Wizard Freshmatic X,XXX -XX.X% X.X% Glade Sense And Spray X,XXX +X.X% X.X% Airwick By Wizard X,XXX +XX.X% X.X% Airwick By Wizard Relaxation X,XXX +XX.X% X.X%
Leading brands Unit sales % Avg. price in drug stores (XXX) change per unit
Renuzit Longlast Adjustable X,XXX +XX.X% $X.XX Glade X,XXX +XX.X% X.XX Glade Plugins X,XXX -XX.X% X.XX Febreze Air Effects X,XXX -X.X% X.XX Airwick By Wizard X,XXX +XX.X% X.XX Renuzit Super Odor Neutralizer X,XXX +XX.X% X.XX Febreze Noticeables X,XXX +XX.X% X.XX Glade Sense And Spray X,XXX +XX.X% X.XX Airwick By Wizard Aqua Essence X,XXX -XX.X% X.XX Airwick By Wizard Freshmatic XXX -% X.XX
For the XX weeks ended March XX, 2011. In drugstores, private label
products account for a X% dollar share and a X.X% unit share.
* Total of drugstores, supermarkets and discount stores excluding
NEW YORK -- Despite drug chains' renewed emphasis on health-related items and their extended push into new food categories, general merchandise remains a vital component of every retailer's front-end mix.
As drug stores continue to battle with other trade classes for shoppers' GM dollars, the level of convenience that the trade class offers is helping it maintain a relatively robust business in some GM areas.
Still, like most front-end categories sold in chain drug stores, many GM items have had a rough go of it in recent years as the nation's prolonged economic slump takes its toll on sales across a wide range of product areas.
Increases have been few and far between in recent months, with most sectors in the category losing ground.
According to SymphonyIRI Group Inc., sales in XX of the XX general merchandise categories tracked declined during the year ended March XX.
A handful of those decreases were in the double digits, with some hovering near XX% and two product areas -blank audio/video media and shoe polish and accessories--falling by XX.X% and XX.X%, respectively.
While the generally dismal state of GM sales in chain drug stores is being balanced out by strong gains in other product areas, retailers are feeling the effects of the GM downturn.
In addition to driving customer traffic, general merchandise is a reliable category to help retailers with their bottom lines. Research shows that GM accounts for close to $X billion in annual sales at drug chains, or slightly less than X% of the channel's total.
At a time when pharmacy can no longer be counted on to drive profits, many GM items deliver higher margins than products in other parts of the store, and sluggish sales can negatively affect a retailer's performance.
Slowing GM sales can also have an impact on other product areas, those in the industry note.
Because GM helps bring non-health care shoppers through the door, it is essential to driving impulse sales in other categories.
Retailers say that the general merchandise category can easily rebound. With the economy starting to recover and shoppers feeling a little more free with their spending, staying on top of consumer demand will be essential to the recovery.
Doing this, they note, will require close collaboration with the suppliers in the various general merchandise categories.
As long as suppliers stay in tune with consumer demand and continue to bring innovative product concepts to the marketplace, GM will have a central place in chain drug stores, those in the industry say.
GM & NONEDIBLES SALES IN DRUG STORES BY CATEGORY
% CHANGE CATEGORY $ SALES * VS. YEAR AGO
Cigarettes $X,XXX,XXX,XXX +X.XX Batteries XXX,XXX,XXX -X.XX Toilet tissue XXX,XXX,XXX +X.XX Diapers XXX,XXX,XXX -X.XX Laundry detergent XXX,XXX,XXX +X.XX Hair accessories XXX,XXX,XXX -X.XX Paper towels XXX,XXX,XXX +X.XX Pet supplies XXX,XXX,XXX +X.XX ...