|Title:||United States licensed food and beverage retail sales by property type in dollars and percent change for 2010|
|Source:||TLL The Licensing Letter|
Start of full article - but without data
RETAIL SALES OF LICENSED FOODS AND BEVERAGES, BY PROPERTY TYPE, 2010
Total = $X.XX billion
Other: $XXX million (X.X%) Cooking-, Health- and Diet-Related: $XXX million (X.X%) Restaurant Brands: $X.X billion (XX.X%) Food/Beverage Brands: $X.X billion (XX.X%)
SOURCE: EPM Communications, Inc.
Note: Table made from pie chart.
Retail sales of licensed food and beverage products in the U.S./Canada totaled $X.XX billion in 2010, up X.X% from $X.XX billion in 2009, according to the just-released Licensing Letter Food/Beverage Licensing Report. And there is tremendous room for future growth: The licensed segment accounts for just X% of overall food/beverage product sales.
Only X% of all properties associated with licensed food and beverages fall into the top tier of licensed properties (those with food/beverage retail sales of $XXX million per year or more); at the other end of the spectrum, XX% generate annual retail sales of $XX million or less.
Food-based brand extension programs, in which food and beverage brands extend into adjacent food and beverage categories through licensing, account for XX% of the total market. Restaurant brands follow with XX%, and cooking, diet, and health-related brands and personalities account for X%.
The Food/Beverage Licensing Report identifies distinct characteristics associated with this sector, including regulatory, food safety and quality issues; how ingredient sales, recipes and flavor formulations affect payments; the high investment required to secure placement at retail, and more.
The report, by TLL Special Projects Editor Karen Raugust, examines the food/beverage licensing segment by property types, product categories, distribution channels and deal structures.
"Licensed products are available in nearly every department and aisle in the grocery store," says TLL's Ira Mayer, publisher of the new report. "Fresh perishables such as dairy, meat, bakery and produce, drive $X.X billion in retail sales, or XX%." Other key categories are shelf-stable products (XX%), frozen and refrigerated foods (XX%), non-alcoholic beverages (XX%), and alcoholic beverages (X%).
Of the top XX food and beverage processors in the U.S., XX% are involved in licensing as licensees, and XX% as licensors, licensing out at least one brand into other food and beverage categories. Only six companies of the top XX are not involved in licensing at all. (See accompanying table for the top X; complete XX is included in Food/Beverage Licensing Report.)
The complete report is XXX pages, and includes XX charts, tables and graphs, along with XX case studies, including Welch's, Trump, and Disney/Carrefour. For a complete table of contents and list of exhibits, see www.epmcom.com/ foodbev or call Riva Bennett at XXX-XXX-XXXX.
SELECTED LICENSING ACTIVITY OF TOP X FOOD PROCESSING COMPANIES
2009 FOOD SALES, SELECTED LICENSES HELD FOR RANK COMPANY IN MILLIONS FOODS AND BEVERAGES
X Nestle (US and $XX,XXX Jamba Juice (ready-to-drink Canada) beverages), California Pizza Kitchen (frozen pizzas), Paul Frank (Nestle Crunch), BestLife (Pure Life endorsement),
X Tyson Foods $XX,XXX None.
X Kraft Foods $XX,XXX Licenses in for prepared meals, coffee, beverages and other products, with properties including South Beach Living, Looney Tunes, Breyers, Capri Sun, Ocean Spray, Pebbles, Taco Bell. Formerly held Cali- fornia Pizza Kitchen license. Starbucksjoint venture ended acrimoniously in 2011.
X PepsiCo $XX,XXX Holds licenses for ready-to- drink beverages with Star- bucks, Ocean Spray, Lipton.
X Andeuser-Busch $XX,XXX Landshark Lager, Clamato InBev (for Budweiser & Clamato Chelada).
SELECTED LICENSING-OUT ACTIVITY INTO FOODS AND RANK COMPANY BEVERAGES
X Nestle (US and Nesquik is available Canada) for licensing candies such as Nestle Crunch and Butterfinger are licensed out as ingredients.
X Tyson Foods None.
X Kraft Foods Has done some licensing for brands including Jell-O, Oreo and Planters.
X PepsiCo Pepsi (mostly non-foods), SoBe (chocolates), Tropicana (fruit snacks and fresh fruits), Aquafina and Mountain Dew (non foods).
X Andeuser-Busch Budweiser for InBev barbeque sauces.
RANK COMPANY COMPANY DESCRIPTION
X Nestle (US and Global company whose brands Canada) include Gerber, Perrier, Butterfinger, Crunch, Nescafe, Buitoni, Juicy Juice, Coffee-Mate, Stouffer's, Drey er's, Haagen Dazs, PowerBar and Jenny Craig, among many others.
X Tyson Foods Markets fresh chicken and cooked meals and entrees featuring chicken ...