|Title:||United States survey percentages of smartphone owners regarding how they use their smartphones to shop in 2011|
Start of full article - but without data
HOW SMARTPHONE OWNERS USE THEIR PHONES
(% who have ever used function)
Browsing or looking XX% for products Locating store XX% or store hours Researching XX% specific products Reading customer reviews XX% Receiving text messages XX% with special offers Making a purchase XX% Scanning a QR XX% (bar) code Writing a customer XX% review None of the above X%
SOURCE: Prosper Mobile Insights
Smartphones are becoming increasingly integrated into their owners' lives: XX% use nonvoice applications on their devices before they get out of bed in the morning, according to mobile phone manufacturer Ericsson.
The most common activity performed before getting up is checking Facebook (XX%), and it's also an important early-morning activity for smartphone owners once they're out of bed (XX%). About a quarter of smartphone owners check email on their phones (XX%) and access the Internet via their phones' browsers (XX%) soon after getting up.
About three in XX (XX%) use Google Maps during their morning commutes, and XX% listen to music on their phones.
The most active times of day for non-voice smartphone use are early and late evening, but more than half of owners use their devices steadily throughout the day, with a significant dip in use during dinner.
Although half (XX%) of smartphone owners use their phones while lying in bed, tablets (XX%) and e-book readers (XX%) are even more widely used in bed, according to Nielsen. Owners of e-readers spend XX% of their total time using the devices while lying in bed, while tablet owners spend XX% of their tablet time in bed; smartphone owners spend XX% of their smartphone time in bed.
Watching television is the activity most likely to be combined with tablet and smartphone use--making up XX% and XX% of total device usage time, respectively. Not surprisingly, smartphones are the devices considered most valuable as shopping companions or to pass the time while waiting.
Smartphones are increasingly integrated into shopping behaviors such as researching products, reading reviews, and finding stores, according to Prosper Mobile Insights. Half of owners have made purchases on their phones.
The majority of smartphone owners take full advantage of their devices' capabilities. More than eight in XX use at least some of their phones' applications (such as weather and social media), and XX% agree with the statement, "I use my smartphone for all of the functions ... it's my life."
More than half of smartphone owners (XX%) prefer to access the Internet on their phones rather than using computers.
Smartphones have changed the way people use the Internet, according to Ericsson. Prior to their introduction, consumers used the Internet in discrete chunks of time--whether at work, at home, or in Wi-fi hotspots. Adoption of smartphones has enabled people to be online whenever the need or whim strikes, and the result is a more fluid engagement with the medium. Apps make the process more intuitive and immediate than using a browser, which means that consumers interact with online content so seamlessly that it barely registers as being online. There are also indications that users of smartphones and tablets focus more on the app than the device--content and connection matter more than the screen used to get there.
There is, however, a distinction between the physical experience of using tablets and smartphones versus laptops. The open-screen format of smartphones and tablets makes these devices seem more accessible than laptops and encourages frequent, nearly continuous use.
When it comes to devices that consumers plan to buy soon, tablets are already more popular than desktop computers, and are gaining ground on laptops. [COMPUTERS/ELECTRONICS, TELECOMMUNICATIONS]
SOURCES: "From Apps to Everyday Xituations," Ericsson ConsumerLab, Mikael Eriksson Bjorling, Consumer Behavior Expert, SE-XXX XX Stockholrn, Sweden; XXX-XX-XX-XXX-XXXX; email@example.com; www.ericsson.com. Price: Available online at no charge.
"QX 2011 Mobile Connected Device Report," Nielsen, Elizabeth Luke, Communications Analyst, Mobile, XXX Broadway, New York, NY XXXXX; phone: XXX-XXX-XXXX; firstname.lastname@example.org; www.nielsen.com. Price: Selected data available online at no charge.
"Smartphone Survey, May 2011," Prosper Mobile Insights, Phil Rist, EVP Strategic Initiatives, XXX W. Wilson Bridge Rd., #XXX, Worthington, OH XXXXX; XXX-XXX-XXXX; email@example.com; www.bigresearch.com. Price: Available online with registration.
TIMES OF DAY U.S. CONSUMERS
USE SMARTPHONES, 2011
In bed in morning XX% Morning XX% Commuting in morning XX% Before noon XX% At lunch XX% Afternoon XX% Late afternoon XX% Early evening XX% At dinner XX% Late evening XX% In bed at night XX%
NOTE: Multiple responses permitted.
Note: Table made from bar graph.
ACTIVITIES MOST LIKELY TO BE COMBINED WITH TABLET,
SMARTPHONE, OR E-READER USE
(% who use the device during each activity)
Tablet Smartphone e-Reader
Watching N XX% XX% XX%
Lying in bed XX% XX% XX%
With friends) XX% XX% XX% family
Waiting XX% XX% XX%
In bathroom XX% XX% XX%
Shopping XX% XX% XX% errands
Commuting XX% XX% XX%