|Title:||United Kingdom top 10 potato chips by retail sales, sales change, advertising expenditures, and share of expenditures by advertising medium in pounds sterling and percentages for the year ended February 28, 2011|
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Ice cream: X March 2010--XX February 2011
SALES CHANCE MEDIA
[pounds y-o y% Cinemo% Outdoor Press Radio sterling]m % % %
Walkers X,XXX XX.XX * * X.X X.X Pringles X,XXX XXX.XX * X.XX XX.X * Doritos X,XXX XX.XX * * * * Kettle XXX -- * * XXX * Ridge Kettle XXX -XX.XX * X.XX X.X * Chips McCoy's XXX -XX.XX * * X.X X.X Red Sky XXX -XX.XX * * XX.X * Pom-Bear XXX -- XXX * * * Pringles XXX XXXX.XX * * XXX * Xtreme Tayto XXX XX.XX * XX.X X.X * TOTAL XX,XXX XX.XX X.X X.X X.X X.X (TOP XX)
Walkers XX.X Pringles XX.X Doritos XXX Kettle * Ridge Kettle XX.X Chips McCoy's XX.X Red Sky XX.X Pom-Bear * Pringles * Xtreme Tayto * TOTAL XX.X (TOP XX) * Factor in [pound stering]X.Xm spent on Doritos, and almost [pound stering]X.Xm on the Red Sky, and Walkers' ad spend was just shy of [pound stering]XXm. * P&G-owned Pringles was also a big spender on TV advertising, with its[pound stering]X.Xm investment including the Pringoooals World Cup campaign. * Kettle Chips' spend on its core brand was down, but "is consistent when you add in the new Kettle Chips Ridges," says Bill Shephard, marketing and insight executive for Ebiquity. * New to the Top XX is Intersnack's Pom-Bear, which ran the first-ever XD ad for a savoury snack product in UK cinemas across summer 2010 (see left).