|Title:||United States change in advertising expenditures by media type in percentages for the period 2009 to 2010|
|Source:||Editor & Publisher|
Start of full article - but without data
X.X PERCENT IN 2010
Percent Change in Measured Ad Spending (X)
Media Type Full Year (Listed in rank order of 2010 spending) (% 2010 vs. 2009)
Television Media +XX.X -- Network TV +X.X -- Cable V +X.X -- Spot TV +XX.X -- Spanish Language V +XX.X -- Syndication (National) -X.X
Magazine Media (X) +X.X -- Consumer Magazines +X.X -- XX-to-XX Magazines -X.X -- Sunday Magazines +X.X -- Local Magazines X.X -- Spanish Language Magazines +X.X
Newspaper Media (X) -X.X -- Local Newspapers -X.X -- National Newspapers +X.X -- Spanish Language Newspapers +X.X
Internet (display ads only) (X) +X.X
Radio Media +X.X -- Local Radio +X.X -- National Spot Radio +XX.X -- Network Radio +X.X
FSIs (X) +X.X Total +X.X
Source: Kantar Media
(X.) Figures tabulated from Kantar Media's Strategy application and
cover all measured media. Figures do not include public service
announcements or house ads.
(X.) Magazine media include Publishers Information Bureau data and
reflect print editions of publications.
(X.) Newspaper media figures reflect print editions of publications.
(X.) Internet display expenditures are based on X,XXX sites with
reportable activity for an equal number of months in both time
(X.) FSI data represent distribution cost only.