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Title: United States top nine ice cream brands by sales, sales change and market share in dollars, units, and percentages for the year ended January 23, 2011
Source: Grocery Headquarters
Date: Apr 2011
Price: $20.00
Categories:
  • Dairy farms
  • Dairy products
  • Food
  • Ice cream
  • Ice cream and frozen desserts
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Table

Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the XX weeks ended Jan XX.

TOP BRANDS       $ SALES   CHANGE         UNIT SALES  CHANGE  AVG.
                           VS.                       VS.    PRICE
              (MILUONS)   YEAR   SHARE  (MILLIONS)   YEAR   PER
                           AGO                        AGO   UNIT
Private label      $XXX.X   -X.X%  XX.X%       XXX.X    -XX%  $X.XX
Breyers             XXX.X    -X.X   XX.X       XXX.X    -X.X   X.XX
Blue Bell           XXX.X     X.X    X.X        XX.X    -X.X   X.XX
Dreyer's/Edy's      XXX.X    -X.X    X.X        XX.X    -X.X   X.XX
Slowchurned
Haagen-Dazs         XXX.X     X.X    X.X        XX.X     X.X   X.XX
Ben & Jerry's       XXX.X     X.X    X.X        XX.X     X.X   X.XX
Dreyer's/Edy's      XXX.X    XX.X    X.X        XX.X    XX.X   X.XX
Fun Flavors
Dreyer's/Edy's      XXX.X   -XX.X    X.X        XX.X   -XX.X   X.XX
Grand
Blue Bunny          XXX.X     X.X    X.X        XX.X    XX.X   X.XX
Turkey Hill          XXXX    -X.X    X.X        XX.X   -X.XX   X.XX
Category total    X,XXX.X    -X.X            X,XXX.X    -X.X   X.XX

Source: SymphonIRI, a Chicago-based market research firm

Full article

Sales melted a bit, as both dollar sales and unit volume were down from the previous tracked period. Private label held on to the top spot again, just slightly ahead of Dreyer's Grand Ice Cream. When consumers want to indulge in this category, they are gravitating toward premium brands, as Haagen-Dazs and Unilever's Ben & Jerry's fared well. Blue Bunny, which has rolled out a number of new products, also posted solid results.

TOP VENDORS     $ SALES     CHANGE         UNIT SALES  CHANGE  AVG.
                          VS.                        VS.     PRICE
              (MILLIONS)  YEAR    SHARE  (MILLIONS)  YEAR    PER
                          AGO                        AGO     UNIT
Private label       $XXX.X   -X.X%  XX.X%       XXX.X    -XX%  $X.XX
Dreyer's Grand       XXX.X    -X.X   XX.X       XXX.X    -X.X   X.XX
Ice Cream
Good                 XXX.X    -X.X   XX.X       XXX.X    -X.X   X.XX
Humor/Breyers
(Unilever
Blue Bell            XXX.X     X.X    X.X        XX.X    -X.X   X.XX
Creameries
Ben & Jerry's        XXX.X     X.X    X.X        XX.X     X.X   X.XX
(Unilever)

Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the XX weeks ended Jan XX.

TOP BRANDS       $ SALES   CHANGE         UNIT SALES  CHANGE  AVG.
                           VS.                       VS.    PRICE
              (MILUONS)   YEAR   SHARE  (MILLIONS)   YEAR   PER
                           AGO                        AGO   UNIT
Private label      $XXX.X   -X.X%  XX.X%       XXX.X    -XX%  $X.XX
Breyers             XXX.X    -X.X   XX.X       XXX.X    -X.X   X.XX
Blue Bell           XXX.X     X.X    X.X        XX.X    -X.X   X.XX
Dreyer's/Edy's      XXX.X    -X.X    X.X        XX.X    -X.X   X.XX
Slowchurned
Haagen-Dazs         XXX.X     X.X    X.X        XX.X     X.X   X.XX
Ben & Jerry's       XXX.X     X.X    X.X        XX.X     X.X   X.XX
Dreyer's/Edy's      XXX.X    XX.X    X.X        XX.X    XX.X   X.XX
Fun Flavors
Dreyer's/Edy's      XXX.X   -XX.X    X.X        XX.X   -XX.X   X.XX
Grand
Blue Bunny          XXX.X     X.X    X.X        XX.X    XX.X   X.XX
Turkey Hill          XXXX    -X.X    X.X        XX.X   -X.XX   X.XX
Category total    X,XXX.X    -X.X            X,XXX.X    -X.X   X.XX

Source: SymphonIRI, a Chicago-based market research firm

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