| Title: | United States top nine ice cream brands by sales, sales change and market share in dollars, units, and percentages for the year ended January 23, 2011 |
|---|---|
| Source: | Grocery Headquarters |
| Date: | Apr 2011 |
| Price: | $20.00 |
| Categories: |
Start of full article - but without data
Table
Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the XX weeks ended Jan XX.
TOP BRANDS $ SALES CHANGE UNIT SALES CHANGE AVG.
VS. VS. PRICE
(MILUONS) YEAR SHARE (MILLIONS) YEAR PER
AGO AGO UNIT
Private label $XXX.X -X.X% XX.X% XXX.X -XX% $X.XX
Breyers XXX.X -X.X XX.X XXX.X -X.X X.XX
Blue Bell XXX.X X.X X.X XX.X -X.X X.XX
Dreyer's/Edy's XXX.X -X.X X.X XX.X -X.X X.XX Slowchurned
Haagen-Dazs XXX.X X.X X.X XX.X X.X X.XX
Ben & Jerry's XXX.X X.X X.X XX.X X.X X.XX
Dreyer's/Edy's XXX.X XX.X X.X XX.X XX.X X.XX Fun Flavors
Dreyer's/Edy's XXX.X -XX.X X.X XX.X -XX.X X.XX Grand
Blue Bunny XXX.X X.X X.X XX.X XX.X X.XX
Turkey Hill XXXX -X.X X.X XX.X -X.XX X.XX
Category total X,XXX.X -X.X X,XXX.X -X.X X.XX
Source: SymphonIRI, a Chicago-based market research firm
Full article
Sales melted a bit, as both dollar sales and unit volume were down from the previous tracked period. Private label held on to the top spot again, just slightly ahead of Dreyer's Grand Ice Cream. When consumers want to indulge in this category, they are gravitating toward premium brands, as Haagen-Dazs and Unilever's Ben & Jerry's fared well. Blue Bunny, which has rolled out a number of new products, also posted solid results.
TOP VENDORS $ SALES CHANGE UNIT SALES CHANGE AVG.
VS. VS. PRICE
(MILLIONS) YEAR SHARE (MILLIONS) YEAR PER
AGO AGO UNIT
Private label $XXX.X -X.X% XX.X% XXX.X -XX% $X.XX
Dreyer's Grand XXX.X -X.X XX.X XXX.X -X.X X.XX Ice Cream
Good XXX.X -X.X XX.X XXX.X -X.X X.XX Humor/Breyers (Unilever
Blue Bell XXX.X X.X X.X XX.X -X.X X.XX Creameries
Ben & Jerry's XXX.X X.X X.X XX.X X.X X.XX (Unilever)
Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the XX weeks ended Jan XX.
TOP BRANDS $ SALES CHANGE UNIT SALES CHANGE AVG.
VS. VS. PRICE
(MILUONS) YEAR SHARE (MILLIONS) YEAR PER
AGO AGO UNIT
Private label $XXX.X -X.X% XX.X% XXX.X -XX% $X.XX
Breyers XXX.X -X.X XX.X XXX.X -X.X X.XX
Blue Bell XXX.X X.X X.X XX.X -X.X X.XX
Dreyer's/Edy's XXX.X -X.X X.X XX.X -X.X X.XX Slowchurned
Haagen-Dazs XXX.X X.X X.X XX.X X.X X.XX
Ben & Jerry's XXX.X X.X X.X XX.X X.X X.XX
Dreyer's/Edy's XXX.X XX.X X.X XX.X XX.X X.XX Fun Flavors
Dreyer's/Edy's XXX.X -XX.X X.X XX.X -XX.X X.XX Grand
Blue Bunny XXX.X X.X X.X XX.X XX.X X.XX
Turkey Hill XXXX -X.X X.X XX.X -X.XX X.XX
Category total X,XXX.X -X.X X,XXX.X -X.X X.XX
Source: SymphonIRI, a Chicago-based market research firm
