|Title:||United States grocery stores' share of beverage sales by category in percentages for the year ended May 28, 2011|
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Beverage category dollar share by subcategory
Coffee X.X% Teas X.X% Other beverages X.X% Ciders XX.X% Smoothies XX.X% Fruit juices XX.X%
XX weeks ended X/XX/XX
Sales of premium items such as refrigerated fruit juices containing super-fruits continue to gain favor with consumers as sales in the category have increased in the past year. Refrigerated fruit juices led the produce department's beverage category in dollar sales during the XX weeks ended May XX. Other beverages in this category include smoothies, ciders, teas, coffee and water.
During the past five yearsX refrigerated fruit juices fluctuated in average dollar sales, peaking in 2010. Average dollar sales are on track to grow in 2011 as well. Between Jan. X and May XX average weekly dollar sales of refrigerated fruit juices increased XX.X%.
During the XX-week period ended May XX, refrigerated fruit juice sales increased XX.X% per store per week on average. Refrigerated fruit juice's contribution to produce department sales averaged X.X% during the time frame, a slight increase compared to last year. The sales increase also helped refrigerated juice's dollar share of the produce beverage category increase from XX% to XX.X%.
U.S. sales of refrigerated fruit juices were highest the week of April X, 2011 at $XXX per store per week, and were lowest the week of July XX, 2010 at $XXX.
Refrigerated fruit juice's closest competitor--lower-priced smoothies--were unable to surpass refrigerated fruit juice in category dollar share and held its share steady at XX.X%. Smoothies also had a more modest dollar sales increase of X.X%.
The Central region had the greatest increase in average dollar sales versus a year ago, up XX.X% to $XXX per store per week. The West region, however, had the highest dollar sales of the four U.S. regions and averaged $XXX per store per week; an increase of X.X%. The West region also had the greatest dollar contribution to the produce department of X.X%.
Although the South region had the lowest average sales of $XXX per store per week, the region posted double-digit dollars sales growth, up XX%, The East region had the second highest dollars per store per week at $XXX; an increase of X.X%.
Nearly half of the beverage category dollars came from refrigerated fruit juices during this XX-week review period. Unique and popular fruit blends were offered this year along with larger sizes, which contributed to refrigerated fruit juices' sales growth.
This sales review is provided by the Chicago-based Perishables Group, Inc. an independent consulting firm focused on innovation and creating value for clients in the fresh food industry. Reported results are for June X, 2010, through May XX, 2011, compiled from grocery stores nationwide, representing XX% of national supermarket ACV share. Sales data provided by Perishables Group FreshFacts powered by Nielsen. For more information contact Kelli Beckel at the Perishables Group: XXX XXX-XXXX; email@example.com.
RELATED ARTICLE: Inside the Consumer's Mind
The Perishables Group used a web-based tool in April to survey X,XXX fresh food consumers throughout the U.S. Here is what consumers are thinking when they purchase various fresh food products.
Refrigerated fruit juice average weekly dollar sales per store by region
XX weeks ended X/XX/XX XX weeks ended X/XX/XX Central $XXX $XXX East $XXX $XXX South $XXX $XXX West $XXX $XXX Total U.S. $XXX $XXX
Refrigerated fruit juice contribution to produce department by region
XX weeks ended X/XX/XX XX weeks ended X/XX/XX Central X.X% X.X% East X.X% X.X% South X.X% X.X% West X.X% X.X% Total U.S. X.X% X.X%
Beverage category dollar share by subcategory
Coffee X.X% Teas X.X% Other beverages X.X% Ciders XX.X% Smoothies XX.X% Fruit juices XX.X% XX weeks ended X/XX/XX
If you knew it was heart healthy, would that cause you to eat
more fresh watermelon?
I would eat significantly more XX% I would eat somewhat more XX% This information would have no impact XX% I would eat somewhat less X% I would eat significantly less X%
Source: Perishables Group FreshFacts powered by Nielsen.
Other than eating fresh out of hand, have you used peaches,
plums or nectarines in any other ways?
Fruit salads XX% Baking/ Desserts XX% Lettuce salads XX% Salsa XX% Grilling XX% Other X% No, I only eat fresh out of hand X%
What are the top three factors that would cause you to
purchase sweet potatoes more often?
Price/Sale XX% Recipe ideas XX% Nutrition/Health information XX% More consistent quality XX% Smaller size XX% Larger Size X% Other X% Would not purchase more X%