|Title:||Global licensed merchandise retail sales and share of sales by property type in dollars and percentages for 2010|
|Source:||TLL The Licensing Letter|
Start of full article - but without data
RETAIL SALES OF LICENSED MERCHANDISE BY PROPERTY TYPE, WORLDWIDE, 2010
Total: $XXX.XX Billion
Other: $XX.XX (XX.X%) Art: $X.XX (X.X%) Corporate Trademark/Brand: $XX.XX (XX.X%) Entertainment/Character: $XX.XX (XX.X%) Sports: $XX.XX (XX.X%) Fashion: $XX.XX (XX.X%)
Note: Table made from pie chart.
SOURCE: THE LICENSING LETTER
Globally, retail sales of licensed merchandise based on Sports properties rose X.X% in 2010, while sales of licensed goods based on Fashion properties was up X.X%, according to The Licensing Letter estimates of worldwide retail sales of licensed merchandise. Overall, worldwide retail sales of licensed goods declined X% between 2009 and 2010 (see TLL X/X/XX, pg. X).
Some territories saw more Fashion activity through imports of core merchandise rather than licensed categories.
"In a World Cup year, sports did well internationally due to the enormous following worldwide for soccer," says one U.S.-based agent who oversees licensing activity in all global territories. "Fashion has been growing thanks to DTRs [direct-to-retail deals], multi-channel strategies and a desire for aspirational fashion brands in emerging international markets."
Entertainment/Character saw the largest declines of any of the key property types, down X.X%, with established properties performing better than new entrants to the market.
In the U.S./Canada, which account for more than XX% of the worldwide licensing market, Trademark/Brand properties dominate at XX.X% of all retail sales, followed by fashion (XX.X%), Sports (XX.X%) and Entertainment/Character (XX.X%). Globally, Entertainment/Character is much stronger at XX.X%, largely because that is one of the first areas to be licensed in emerging markets and because of its strength in Japan.
Apparel/Accessories/Footwear, the largest product category with a XX.X% share of market worldwide, saw increases in almost every territory except the U.S. and Canada, with retail sales of licensed wearables growing X% on a global basis, driven by Apparel.
Toys and Interactive Games grew X%, largely due to the strength of interactive categories. Most other categories did not fare as well.
Retail sales of licensed Stationery/Paper and Gifts/Novelties dropped the most, X% and X.X% respectively. They both tend to be impulse categories that are affected negatively during tough economic times; many stationery products also have been hurt by the rise in digital communications in lieu of paper correspondence.
For extensive discussion of international markets on a country-by-country basis, see International Licensing: A Status Report (www.epmcom.com/intl).
RETAIL SALES OF LICENSED MERCHANDISE, BY PROPERTY TYPE,
PERCENT RETAIL SALES, RETAIL SALES, CHANGE, 2010 2009 2009-2010
Entertainment/ $XX.XX $XX.XX -X.X% Character Sports $XX.XX $XX.XX X.X% Fashion $XX.XX $XX.XX X.X% Corporate $XX.XX $XX.XX X.X% Trademark/Brand Art $X.XX $X.XX -X.X% Other $XX.XX $XX.XX -X.X% TOTAL $XXX.XX $XXX.XX -X.X%
SHARE OF GLOBAL RETAIL SALES
Entertainment/ XX.X% Character Sports XX.X% Fashion XX.X% Corporate XX.X% Trademark/Brand Art X.X% Other XX.X% TOTAL XXX.X%
SOURCE: THE LICENSING LETTER
RETAIL SALES OF LICENSED MERCHANDISE BY PRODUCT CATEGORY,
2010 2009 % CHANGE CATEGORY RETAIL SALES RETAIL SALES RETAIL SALES Apparel/Accessories/ $XX.XX $XX.XX X.X% Footwear Toys/Interactive Games $XX.XX $XX.XX X.X% Publishing $X.XX $X.XX -X.X% Home Furnishings/ Housewares/Domestics $XX.XX $XX.XX -X.X% Stationery/Paper $X.XX $X.XX -X.X% Gifts/Novelties $X.XX $X.XX -X.X% Food/Beverage $X.XX $X.XX -X.X% HBA $XX.XX $X.XX X.X% Other $XX.XX $XX.XX -XX.X% TOTAL $XXX.XX $XXX.XX -X.X%
SHARE OF GLOBAL 2009-2010 RETAIL SALES Apparel/Accessories/ XX.X% Footwear Toys/Interactive Games XX.X% Publishing X.X% Home Furnishings/ Housewares/Domestics X.X% Stationery/Paper X.X% Gifts/Novelties X.X% Food/Beverage X.X% ...