|Title:||United States survey percentages of television and video technology ownership by technology type for 2011|
Start of full article - but without data
TV/VIDEO TECHNOLOGIES OWNED
BY U.S. HOUSEHOLDS, 2011
Television XX% Cableisatellite service XX% DVD player XX% HD television XX% Videogame console XX% VCR XX%
Note: Table made from bar graph.
Seven in XX adults ages XX-XX are engaged in at least one other activity while watching TV during primetime, according to Media Behavior Institute data cited by Nielsen. Eight in XX viewers who watch at noon are also doing other activities.
In terms of media used concurrently with television, social networks are the media most likely to be used while watching either live TV or shows recorded on DVR, according to Media Behavior Institute data cited.
In many cases this reflects viewers discussing what they're viewing with their social network connections. Print, mobile for talk and/or text, and Internet are all equally likely to be used while watching TV (about XX% of viewers use each). Fewer use these media while watching DVR-recorded programs, with the exception of print, which is used as often as while watching live TV.
Four in XX owners of smartphones (XX%) or tablets (XX%) use these devices every day while watching TV. The top use of smartphones or tablets while watching TV is checking email; viewers are just as likely to check email during the program they're watching as they are during commercial breaks. Women are more likely than men to use their mobile devices to visit social networks, while men are more likely than women to use theirs to check sports scores (reflecting the gender skews of these activities overall).
Although women make up the majority (XX%) of social network users, men comprise XX% of those who talk about TV programs on social networks.
Consumers are becoming increasingly device-agnostic in how they use media, whether it's for communication, information-gathering, or entertainment. As their options expand, and as the devices themselves become ever-more-multifunctional, people are starting to use whatever is most convenient or otherwise best suited to the needs of the moment.
Although computers still account for more than XX% of online traffic, that is changing rapidly, according to comScore. Globally, the U.S. has the second-highest proportion of Internet traffic (measured as browser-based page views) coming from sources other than computers (X.X%); Singapore is highest, at X.X%. U.S. Internet traffic from non-computer sources grew X% between May and August 2011 (calculations by RESEARCH ALERT).
Mobile phones account for the majority of non-computer Internet traffic, but tablets are quickly gaining ground. In May 2011, tablets accounted for XX% of non-computer traffic; by August, their share had risen to XX%.
Asian Americans are more likely than Americans of other races to watch TV or go online on a computer while also accessing the Internet on a cell phone, according to Luth Research data cited in "Profiles of the U.S. Simultaneous Media User," from EPM Communications, publisher of RESEARCH ALERT. Hispanics are more likely than non-Hispanics to watch TV, go online via computer, or listen to radio while using their cell phones to talk or text. Women are XX% more likely than men to watch TV while talking or texting on a cell phone, and XX% more likely to access the Internet via computer while talking or texting, according to Luth Research data cited (calculations by RESEARCH ALERT). [MASS MEDIA, TELEVISION, MOBILE]
SOURCES: "Cross-Platform Is The New Norm," October 2011, Nielsen, Pat McDonough, SVP Insights & Analysis, XXX Broadway, New York, NY XXXXX; XXX-XXX-XXXX; email@example.com; www.nielsen.com. Price: Available online at no charge.
Media Behavior Institute, Jim Spaeth, Co-founder, XXX E. XXth St., Xth Fl., New York, NY XXXXX; XXX-XXX-XXXX; firstname.lastname@example.org; www.mediabehavior.com
"Digital Omnivores: How Tablets, Smartphones, and Connected Devices Are Changing U.S. Digital Media Consumption Habits," October 2011, comScore, Mark Donovan, SVP Mobile, XXXXX Democracy Dr., #XXX, Reston, VA XXXXX; XXX-XXX-2000; www.comscore.com. Price: Available online at no charge.
"Profiles of the U.S. Simultaneous Media User: Television, Online, Mobile, Print," 2011, EPM Communications, Ira Mayer, Publisher, XX W. XXst St., #XXX, New York, NY XXXXX; XXX-XXX-XXXX; email@example.com; www.epmcom.com. Price: $XXX; $XXX for RESEARCH ALERT members.
HOW OFTEN AMERICANS USE MOBILE DEVICES
WHILE WATCHING TV
(Among tablet, smartphone, and eReader owners)
Tablet Smartphone eReader Daily XX% XX% XX% Several times XX% XX% XX% a week Several times XX% XX% XX% a month Once a month X% XX% XX% or less Never XX% XX% XX%
Note: Table made from bar graph.
U.S. INTERNET TRAFFIC ON DEVICES OTHER THAN
COMPUTERS, BY TYPE OF DEVICE, AUGUST 2011
Other (X%) Tablets (XX%) Mobile phones/ smartphones (XX%)
Note: Table made from pie chart.
HOW MEN AND WOMEN USE TABLETS AND/OR
SMARTPHONES WHILE WATCHING TV
Check email XX% XX% during show
Check email during XX% XX% commercial
Surf for unrelated XX% XX% info during show
Surf for unrelated info XX% XX% during commercial XX%
Visit social networking XX% XX% site during show
Visit social networking XX% XX% site during commercial
Check sports scores XX% XX%
Look up product XX% XX% info from an ad