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Title: United States retail sales of mascaras by supermarket and drugstore sales in dollars, units, and percent change for the year ended October 30, 2011
Source: Chain Drug Review
Date: Jan 2012
Price: $20.00
Categories:
  • Cosmetics for lips, face and eyes
  • Personal care products
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Table

Mascara

                                   % change                % change
                                     vs.                     vs.
Trade class         Dollar sales   year ago   Unit sales   year ago
TOTAL MASS MARKET   $XXX,XXX,XXX   + X.XX%    XX,XXX,XXX   + X.XX%
 ([dagger])
DRUG STORES         $XXX,XXX,XXX   + X.XX%    XX,XXX,XXX   + X.XX%
SUPERMARKETS        $XXX,XXX,XXX   + X.XX%    XX,XXX,XXX   + X.XX%

([dagger]) Sales are through drug stores, supermarkets and discount
stores (except Walmart) for the XX weeks ended October XX, 2011.

Source: SymphonyIRI Group.

Full article

NEW YORK -- Beauty products had a strong year in drug store chains, as women rewarded the trade class for its selection, pricing and convenience.

Of the top-selling XX beauty categories, XX posted gains in the XX months ended in mid-fall, according to SymphonyIRI Group Inc. And of the XX segments that saw declines, many had nominal overall sales.

Notable advances for major categories included the X% increase for the No. X beauty segment, women's hair coloring, and the X.X% increase for the No. X segment, hair conditioner/cream rinse products.

Other noteworthy gains were recorded by nail polish, with sales up XX%,and razors, with a XX% increase.

Prestige makeup was especially strong last year, according to NPD Group Inc. "In makeup, while neutral tones and face products led in the past, across countries we see strong gains in color categories of lip and nail color and a new focus on eye shadow and eye definition with growth in eye pencil and brow products," noted Karen Grant, vice president and senior global industry analyst at NPD. "In makeup, the joy of color is seen with more than half of the top XX new products (and seven of the top XX) being from an eye or lip category."

Kline and Co. reported that despite leaner times some consumers are willing to pay a premium for natural products, driving double-digit sales growth for such items. Moreover, a brand's appeal is enhanced and the demand for "greener" and usually simpler packaging can ultimately reduce costs. The overhead from high oil prices has already seen leading personal care marketers adopt lighter packaging to cut freight costs and to minimize plastic components, with the added benefit of implied environmental awareness.

Beauty Care Categories in Drug Stores

Sales through drugstores for the XX weeks ended October XX, 2011.

                            DOLLAR        %
CATEGORY                    SALES      CHANGE   UNIT SALES   CHANGE
Women's Hair Coloring    $XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Hand & Body Lotion        XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Facial Antiaging          XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Deodorant                 XXX,XXX,XXX  + X.XX   XXX,XXX,XXX  + X.XX
Regular Shampoo           XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Hair Conditioner/         XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
 Cream Rinse
Foundation                XXX,XXX,XXX  + X.XX    XX,XXX,XXX  - X.XX
Mascara                   XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Cartridges                XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Facial Cleansers          XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Nail Polish               XXX,XXX,XXX  +XX.XX    XX,XXX,XXX  +XX.XX
Hair Styling/Setting      XXX,XXX,XXX  + X.XX    XX,XXX,XXX  - X.XX
 Gel/Mousse
Lipstick                  XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Women's Fragrance *       XXX,XXX,XXX  - X.XX   XX,XXX,XXX   - X.XX
Eyeliner                  XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Disposables               XXX,XXX,XXX  + X.XX    XX,XXX,XXX  - X.XX
AcneTreatments            XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Hair Spray/Spritz         XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Grooming/Shaving          XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
 Scissors
Eye Shadow                XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Facial Moisturizers       XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Razors                    XXX,XXX,XXX  +XX.XX    XX,XXX,XXX  +XX.XX
Men's Toiletries/         XXX,XXX,XXX  + X.XX    XX,XXX,XXX  - X.XX
 Grooming *
Men's Traditional         XXX,XXX,XXX  - X.XX    X,XXX,XXX   - X.XX
 Fragrance *
Powder                    XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Cotton Balls/Swabs        XXX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Dandruff Shampoo           XX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Nail Accessories/          XX,XXX,XXX  - X.XX   XX,XXX,XXX   - X.XX
 implements
Shaving Cream              XX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Lip Gloss                  XX,XXX,XXX  - X.XX    XX,XXX,XXX  - X.XX
Men's Hair Coloring        XX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Nail Treatment             XX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Concealer                  XX,XXX,XXX  +XX.XX    XX,XXX,XXX  + X.XX
Blush                      XX,XXX,XXX  + X.XX     X,XXX,XXX  + X.XX
Depilatories               XX,XXX,XXX  - X.XX     X,XXX,XXX  - X.XX
Artificial Nails &         XX,XXX,XXX  - X.XX    XX,XXX,XXX  - X.XX
 Accessories
Hair Growth Products       XX,XXX,XXX  + X.XX     X,XXX,XXX  - X.XX
Men's Body Mist *          XX,XXX,XXX  +XX.XX    XX,XXX,XXX  + X.XX
Nail Polish Remover        XX,XXX,XXX  + X.XX    XX,XXX,XXX  + X.XX
Fade/Bleach                XX,XXX,XXX  - X.XX     X,XXX,XXX  - X.XX
Bath/Body Scrubbers/       XX,XXX,XXX  +XX.XX    XX,XXX,XXX  +XX.XX
 Massagers
Eyebrow Makeup             XX,XXX,XXX  + X.XX     X,XXX,XXX  + X.XX
Women's Body Mist *        XX,XXX,XXX  - X.XX     X,XXX,XXX  + X.XX
Body Accessories           XX,XXX,XXX  +XX.XX     X,XXX,XXX  +XX.XX
Bronzer                    XX,XXX,XXX  + X.XX     X,XXX,XXX  + X.XX
Hair Relaxer Kits          XX,XXX,XXX  - X.XX     X,XXX,XXX  - X.XX
Lip Liner                  XX,XXX,XXX  + X.XX     X,XXX,XXX  - X.XX
Cosmetics Storage          XX,XXX,XXX  +XX.XX     X,XXX,XXX  +XX.XX
Bath Fragrance/            XX,XXX,XXX  + X.XX     X,XXX,XXX  + X.XX
 Bubble Bath
Lip Treatment              XX,XXX,XXX  -XX.XX    X,XXX,XXX   + X.XX
Body Antiaging             XX,XXX,XXX  -XX.XX      XXX,XXX   -XX.XX
Makeup Combo                X,XXX,XXX   -X.XX    X,XXX,XXX   + X.XX
Home Permanent Kits         X,XXX,XXX  -XX.XX      XXX,XXX   -XX.XX
Shampoo & Conditioner       X,XXX,XXX  -XX.XX      XXX,XXX   -XX.XX
 Combo Pack
...
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