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Title: United States market research on active adult social network users for 2011
Source: Editor & Publisher
Date: Dec 2011
Price: $20.00
Categories:
  • Information industry
  • Online services
  • On-line service providers
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Table

COMPARED TO THE AVERAGE ADULT
INTERNET USER, ACTIVE ADULT SOCIAL
NETWORKERS ARE:

more likely to give their         XX%
opinion on politics and
current events
more likely to                    XX%
follow a brand
more likely to give               XX%
their opinion on TV
programs
more likely to follow             XX%
a celebrity

Source: The Nielsen Co.

Full article

SOCIAL NETWORK GROWTH BY
AGE AND ETHNICITY

(% change - QX 2010 v. XX 2011)

Ages XX-XX:           XX%
Ages XX-XX:           XX%
Ages XX-XX:           XX%
Ages XX+:            XXX%
White:                XX%
Hispanic:             XX%
Black:                XX%
Asian:                XX%
Native American:      XX%
Mixed background:     XX%
Other:                XX%

Note: Table made from bar graph.

IPAD APP SESSIONS PER MONTH
(Average Sampling)

Games                  X%
News                   X%
Music                  X%
Business               X%
Entertainment          X%
Health                 X%
Sports                 X%
Lifestyle              X%
Reference              X%

Source: Localytics

Note: Table made from bar graph.

WOMEN AND MOBILE DEVICES
(% of owners who are female)

                  QX 2010      QX 2011     QX 2011
Smartphone           XX%          XX%         XX%
e-reader             XX%          XX%         XX%
Tablet               XX%          XX%         XX%

Source: The Nielsen Co.

Note: Table made from bar graph.

IPAD APP SESSION LENGTH

(% of Average Length)

News:                 XXX%
Music:                XXX%
Health:               XXX%
Reference:            XXX%
Lifestyle:             XX%
Business:              XX%
Games:                 XX%

...

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