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Table

COMPARED TO THE AVERAGE ADULT
INTERNET USER, ACTIVE ADULT SOCIAL
NETWORKERS ARE:

more likely to give their         XX%
opinion on politics and
current events

more likely to                    XX%
follow a brand

more likely to give               XX%
their opinion on TV
programs

more likely to follow             XX%
a celebrity

Source: The Nielsen Co.

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SOCIAL NETWORK GROWTH BY
AGE AND ETHNICITY

(% change - QX 2010 v. XX 2011)

Ages XX-XX:           XX%

Ages XX-XX:           XX%

Ages XX-XX:           XX%

Ages XX+:            XXX%

White:                XX%

Hispanic:             XX%

Black:                XX%

Asian:                XX%

Native American:      XX%

Mixed background:     XX%

Other:                XX%

Note: Table made from bar graph.

IPAD APP SESSIONS PER MONTH
(Average Sampling)

Games                  X%
News                   X%
Music                  X%
Business               X%
Entertainment          X%
Health                 X%
Sports                 X%
Lifestyle              X%
Reference              X%

Source: Localytics

Note: Table made from bar graph.

WOMEN AND MOBILE DEVICES
(% of owners who are female)

                  QX 2010      QX 2011     QX 2011

Smartphone           XX%          XX%         XX%
e-reader             XX%          XX%         XX%
Tablet               XX%          XX%         XX%

Source: The Nielsen Co.

Note: Table made from bar graph.

IPAD APP SESSION LENGTH

(% of Average Length)

News:                 XXX%

Music:                XXX%

Health:               XXX%

Reference:            XXX%

Lifestyle:             XX%

Business:              XX%

Games:                 XX%

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