|Title:||United States top 10 ready-to-eat cereals by retail sales and sales growth in dollars, units, and percentages for the year ended November 27, 2011|
Start of full article - but without data
TOP BRANDS Dollar % Change Unit % Change Sales Volume
X. General Mills $XXX.X + X.X XXX.X mil. + X.X Honey Nut mil.
X. Post Honey XXX.X mil. - X.X XX.X mil. - XX.X Bunches of Oats
X. General Mills XXX.X mil. + X.X XX.X mil. + X.X Cheerios
X. Kellogg's XXX.X mil. + X.X XX.X mil. + X.X Frosted Flakes
X. Kellogg's XXX.X mil. - X.X XX.X mil. - X.X Frosted Mini Wheats
X. General Mills XXX.X mil. + X.X XX.X mil. + X.X Cinnamon Tst
X. Kellogg's XXX.X mil. + X.X XX.X mil. + X.X Froot Loops
X. General Mills XXX.X mil. - X.X XX.X mil. - X.X Lucky Charms
X. Kellogg's XXX.X mil. - X.X XX.X mil. - X.X Rice Krispies
XX. Kellogg's XXX.X mil. + XX.X XX.X mil. + X.X Special K
All Private $XXX.X + X.X XXX.X mil. - X.X Label mil.
Source: SymphonyIRI Group Inc.
In this section, MMR and symphoyIRI Group Inc. Provide sales data for a number of leading food and beverage categories. The figures are for sales through food, drug and discount stors, excluding those operated by Walmart, for the XX weeks ended November XX, 2011. The data indicate that consumer food and beverage choices are being affected by a variety of factors, from the economy to the need for convenience and concerns about obesity and health.
NEW YORK--A number of trends are reshaping the food and beverage business. Consumers are looking for ways to save money in response to the weak economy and in the face of rising commodity prices. There is a growing awareness of the health consequences associated with eating (or overeating) certain foods. And America's increasing ethnic diversity, coupled with a growing foodie culture, is spurring interest in new flavors and ingredients.
The category data presented on the following pages provides evidence that, when it comes to specific products, such big picture trends can play out in contradictory and unpredictable ways.
Consumers tell pollsters that they are interested in making healthier food choices, for example, and the better-for-you products that some manufacturers have developed in response to that interest are evident in the product rankings of some categories. But overall sales of candy, cookies, potato chips and salted snacks all showed dollar sales gains, suggesting most people are not abandoning these products.
Another trend that plays out in contradictory ways involves consumers' efforts to economize. In some cases consumers appear to be trading down to less expensive products. Private label products have posted gains in a number of categories. Sales of private label potato chips increased XX.X% in dollar terms and X.X% in unit terms, for example. Sales of private label bottled water increased X.X% in dollar terms, and sales of private label ice cream rose by X%.
Polls suggest consumers are trading down in other ways, though, that benefit sales of food and beverages in mass retail stores. Many people are eating at restaurants less frequently because of the economy, and in some cases they are buying more premium items in stores because they still represent a significant savings compared to eating out.
That could help explain why dollar sales of table wine in mass retail stores increased X.X% to $X.XX billion for the XX-week period ended November XX, 2011.
Other trends seem more consistently reflected in the data provided by SymphonylRi Group Inc. In several categories dollar sales increases are higher than unit sales gains, which suggests the prices of some products have increased due to commodity price increases. Despite the weak economy and consumer interest in saving money, some cost increases have been passed along in the form of higher prices.
Another significant trend in a number of food and beverage categories has been the strong sales increases in the drug store class of trade, as a number of chain drug retailers have beefed up their food offerings to capture fill-in grocery shopping trips.
Dollar sales of ready-to-eat cereal increased X.X% in drug stores, for example, while sales in all outlets rose just X.X%. And sales of bread rose X% in drug stores, but just X.X% in all mass retail outlets.
Selected Food & Beverage Categories
By Dollar Sales
Product Dollar Sales
Carbonated Beverages $XX.XX bil.
Rfg. Milk (Skim/Low-Fat) X.XX bil.
Cereal (Ready-To-Eat) X.XX bil.
Bread (Fresh) X.XX bil.
Table Wine X.XX bil.
Cookies X.XX bil.
Ice Cream X.XX bil.
Beer (Domestic Premium) X.XX bil.
Bottled Water (Conv./PET) X.XX bil.
Potato Chips X.XX bil.
Rfg. Lunch Meat (Sliced) X.XX bil. ...