|Title:||United States survey percentages of respondents regarding actions taken after looking up local information on smartphone in 2011|
Start of full article - but without data
ACTIONS TAKEN AFTER LOOKING UP LOCAL
INFORMATION ON SMARTPHONE
Called a local business or service XX% Visited a local business XX% Visited the website of a local business or service XX% Looked up a local business or service on a map XX% Made a purchase from a local business instore XX% Made a purchase from a local business online XX%
SOURCES: Google and Ipsos OTX MediaCT
Note: Table made from bar graph.
The nature of the Internet is evolving. Consumers' online priorities are gradually changing, and the means by which they access the Internet are changing rapidly. Socializing and entertainment account for a growing proportion of Americans' online time, and mobile devices for a growing (though still small) share of access.
Nine in XX Internet users visited social networks in a typical month in 2011, according to comScore. Social networks account for one of every six minutes spent online, with Facebook making up the majority of that time.
Women make up the majority (XX%) of social network and blog visitors, according to Nielsen.
Social networks accounted for the same percentage of total online time as portals at the end of 2011 (XX% each), and portals' share is declining as social networks' share grows, according to comScore.
Entertainment-based sites account for XX% of all time spent online, and their share is growing. Website categories declining fastest include instant messengers (share of total online time declined XX% between December 2010 and December 2011), online personals (-XX%), weather sites (-XX%), and job search sites (-XX%).
Some Functions Shifting To Mobile
It's not that Americans aren't using the Internet for these functions; they're simply accessing them differently--largely through apps (see below). Weather websites, for example, are being affected by the increasing use of mobile weather forecasts. Job search, too, is shifting to mobile web.
Communication-oriented websites such as messenger services and webmail are giving way to communication via social media, mobile email, and text messaging.
Within the social networking arena, two newcomers experienced rapid growth in the latter half of 2011--Tumblr and Pinterest. In January 2012, XX.X million people visited Pinterest, spending an average of XX minutes on the site, up from XX minutes the previous month.
Pinterest's growth is being fueled by young and middle-aged women living in the central U.S.--an unusual demographic for early adopters of a social network.
Online Video Moves Into Mainstream
The number of Americans watching online video on a given day grew XX% between December 2010 and December 2011, to XXX.X million. The average viewer watched XXX videos in December 2011, almost half of them on YouTube, according to comScore.
Among those who download and/or stream network TV content from the Internet, nearly a quarter (XX%) say they watch shows they'd never have watched if they weren't available online, according to Knowledge Networks.
Four in XX (XX%) say they think more highly of TV networks because they make their shows available online. A fifth say they have spent more time watching a particular network's content since it became available online.
Those who stream TV content are more likely to say they prefer to get it from the TV network sites (XX%) rather than from other sites such as Hulu (XX%).
Smartphones Are Daily Internet Access
Nearly half of all American adults (XX%) own smartphones as of February 2012, according to the Pew Research Center.
More than nine in XX smartphone owners (XX%) have used their devices to go online every day in the past week, according to Google and Ipsos OTX MediaCT. Nearly all (XX%) use search engines on their smartphones, and XX% use them at least once a week.
Americans have an average of XX apps installed on their smartphones and use XX in a typical month. About three quarters of apps on smartphone users' phones are free apps. Smartphone owners in Japan have nearly twice as many apps installed on their phones (XX), but use a similarly small number regularly (X).
Nine in XX U.S. smartphone owners (XX%) use their devices to find local information; XX% of these have taken action after looking up such information. More than half of smartphone owners (XX%) use social media daily.
Just over a third (XX%) of American smartphone owners have made purchases using their phones. Among these, XX% make at least one purchase via mobile per month; XX% make purchases daily.
Second (Or Third) Screens
The majority of smartphone and tablet owners use their devices for media activities while they're watching TV, according to Nielsen. The most popular activity is checking email; nearly equal proportions do this during commercials (XX%) and during TV programs (XX%).
Men make up the majority of tablet owners (XX%), but women and men are equally likely to own smartphones. The age profiles of smartphone and tablet owners are similar. [ONLINE, SOCIAL NETWORKING, ENTERTAINMENT]
SOURCES: "U.S. Digital Future in Focus: 2012," February 2012, comScore, Linda Abraham, CMO and EVP of Global Product Development, XXXXX Democracy Dr., #XXX, Reston, VA XXXXX; XXX-XXX-2000; www.comscore.com. Price: Available online at no charge.
"State of the Media: U.S. Digital Consumer Report, QX-QX 2011," Nielsen, Elizabeth Luke, Communications Analyst, Mobile, XXX Broadway, New York, NY XXXXX; XXX-XXX-XXXXX; email@example.com; www.nielsen.com. Price: Available online at no charge.
"Nearly Half of American Adults Are Smartphone Owners," March X,2012, Pew Research Center's Internet & American Life Project, Aaron Smith, Senior Research Specialist, XXXX L St., NW, #XXX, Washington, DC XXXXX; XXX-XXX-XXXX; info@ pewinternet.org; www.pewinternet.org. Price: Available online at no charge.
"TV's Web Connections 2012," Knowledge Networks, David Tice, SVP, XXX Eisenhower Pkwy., #XXX, Roseland, NJ XXXXX; XXX-XXX-XXXX; firstname.lastname@example.org; www. knowledgenetworks.com. Price: Contact for information.
"Our Mobile Planet: Global Smartphone Users," February 2012, Google and Ipsos OTX MediaCT. Google, Nikesh Arora, SVP/Chief Business Officer, XXXX Amphitheatre Pkwy., Mountain View, CA XXXXX; XXX-XXX-XXXX; www.thinkwithgoogle.com/insights/and www.ourmobileplanet.com. Price: Available online at no charge. Ipsos OTX MediaCT, Ken Colen, SVP, XXX Seventh Ave., #2001, New York, NY XXXXX; XXX-XXX-XXXX; email@example.com.
ONLINE VIDEO VIEWERS, BY AGE
XX+ (X%) XX-XX (XX%) XX-XX (XX%) XX-XX (XX%) X-XX (XX%)
Note: Table made from pie chart.
ACTIONS TAKEN AFTER LOOKING UP LOCAL
INFORMATION ON SMARTPHONE
Called a local business or service XX% ...