|Title:||United Kingdom top 10 yogurt and pot dessert brands ranked by advertising spending in pounds sterling with a breakdown for media type for year ending January 31, 2012|
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TOP XX ADVERTISERS
Yoghurts & pot desserts: X February 2011 - XX January 2012
[pounds y-o-y % Cinema Outdoor Press Radio sterling] % % % % m
Danone XX.X -XX.X * X.X X.X *
Danone X.X -XX.X * X.X X.X *
Yoplait X.X XX.X * * * *
Yakult X.X XX.X * * X.X *
Yoplait X.X -X.X * * X.X *
Danone Shape X.X -X.X * * X.X *
Munch Bunch X.X -XX.X * X.X X.X *
Mullerlight X.X XXX.X * * * *
Muller Fruit X.X -XX.X * X.X XX.X *
Yoplait X.X -XX.X * * XX.X *
Top XX total XX.X -XX.X * X.X X.X *
MEDIA TV %
Danone Shape XX.X
Munch Bunch XX.X
Muller Fruit XX.X
Top XX total XX.X
Muller won't be the only brand ruing the arrival of supermarket `venture' brands such as Yoo.
In theory, the sales figures spell good news for the yoghurt and pot desserts category. Value growth for yoghurts is up from X.X% in 2010 to X.X%, although volume growth has dipped from X.X% to o.X% [Kantar Worldpanel]. And pot desserts have reversed an underwhelming 2010 to post X.X% value and X% volume growth -providing the backbone for the category's overall growth.
But you won't see the brands celebrating. They're not the ones driving growth. Own label is, having seriously raised its game with the launch of new tertiary brands and major revamps of existing ranges nesco gives yoghurts a colourful new look', The Grocer, XX March). Privates are on parade - and they're raining on branded's parade.