|Title:||United States and Canada retail sales, sales growth, and share of sales of licensed merchandise based on corporate trademarks or brands by product category in dollars and percentages for 2010 and 2011|
|Source:||TLL The Licensing Letter|
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RETAIL SALES OF LICENSED MERCHANDISE BASED ON
CORPORATE TRADEMARKS/BRANDS, BY PRODUCT CATEGORY, U.S. AND CANADA,
(Dollars in billions)
2011 2010 % CHANGE CATEGORY RETAIL SALES RETAIL SALES 2010-2011
Accessories $X.XX $X.XX X.X% Apparel $X.XX $X.XX X.X% Consumer Electronics $X.XX $X.XX X.X% Domestics $X.XX $X.XX X.X% Food/Beverages $X.XX $X.XX X.X% Footwear $X.XX $X.XX X.X% Furniture/Home Furnishings $X.XX $X.XX X.X% Gifts/Novelties $X.XX $X.XX X.X% HBA $X.XX $X.XX X.X% Housewares $X.XX $X.XX X.X% Infant Products $X.XX $X.XX X.X% Publishing $X.XX $X.XX X.X% Sporting Goods $X.XX $X.XX X.X% Stationery/Paper $X.XX $X.XX -X.X% Toys/Games $X.XX $X.XX -X.X% Video Games/Software $X.XX $X.XX -X.X% Other $X.XX $X.XX XX.X% Hardware and Paint $X.XX $X.XX X.X% Gardening $X.XX $X.XX X.X% Pet Products $X.XX $X.XX X.X% Automotive Accessories $X.XX $X.XX X.X% Boats and Vehicles $X.XX $X.XX XX.X% Other $X.XX $X.XX XX.X% TOTAL $XX.XX $XX.XX X.X%
2011 SHARE CATEGORY OF MARKET
Accessories X.X% Apparel X.X% Consumer Electronics XX.X% Domestics X.X% Food/Beverages XX.X% Footwear X.X% Furniture/Home Furnishings X.X% Gifts/Novelties X.X% HBA X.X% Housewares X.X% Infant Products X.X% Publishing X.X% Sporting Goods X.X% Stationery/Paper X.X% Toys/Games X.X% Video Games/Software X.X% Other XX.X% Hardware and Paint X.X% Gardening X.X% Pet Products X.X% Automotive Accessories X.X% Boats and Vehicles X.X% Other X.X% TOTAL XXX.X%
SOURCE: THE LICENSING LETTER
Retail sales of licensed merchandise based on corporate trademarks and brands in the U.S. and Canada were up X.X% in 2011--to $XX.XX billion, from $XX.XX billion in 2010--according to THE LICENSING LETTER's Annual Licensing Business Survey.
Restaurant and food brands led the way, as they have for the last several years, with growth of X.X% and X.X%, respectively. These two property types already hold the greatest shares within the corporate trademark licensing sector, XX.X% for restaurant brands and XX.X% for food brands. The sector showing the third fastest growth was hardware, appliance, and tool brands, up X%.
In terms of product categories, "other" witnessed the highest growth rate, signaling increased diversity within the already very diverse trademark/brand property type. Within "other," several categories showed continued strength, including vehicles (up XX.X%), automotive accessories (up X.X%), pet products (up X%), and gardening (tools and plants, up X.X%). All of these are on a relatively small retail sales base.
Of the major categories, consumer electronics grew the fastest, with a X.X% increase over 2010. Properties from Polaroid to Travelocity saw expansion in this category in 2011.
Categories that were weak in the last year included stationery/paper (down X%), toys and games (down X.X%) and videogames (down X.X%, in line with the performance of the licensing business as a whole in this category).
More than is the case in any other property type, corporate trademark and brand programs are unique in terms of category breakdown, and many diverge significantly from these overall averages.
In terms of distribution, discount stores m already the most significant channel for retail sales of licensed merchandise based on corporate trademarks and brands m saw their share rise from XX% in 2010 to XX.X% in 2011.
E-commerce also was up, rising from a X% to a X.X% share of the trademark/brand market over the year. All other channels were flat or down slightly.
RETAIL SALES OF LICENSED MERCHANDISE BASED ON CORPORATE
TRADEMARKS/BRANDS, U.S. AND CANADA, 2010-2011
(Dollars in billions)
SHARE OF CORPORATE 2011 2010 TRADEMARK RETAIL RETAIL % CHANGE LICENSING, CATEGORY SALES SALES 2010-2011 2011
Automotive/Motor Vehicle $X.XX $X.XX X.X% XX.X% Food/Beverage $X.XX $X.XX X.X% XX.X% Restaurants $X.XX $X.XX X.X% XX.X% Sporting Goods $X.XX $X.XX X.X% X.X% Hardware, Appliance and Tool $X.XX $X.XX X.X% XX.X% Home-related $X.XX $X.XX X.X% X.X% Electronics/Technology $X.XX $X.XX X.X% XX.X% Electronic Media $X.XX $X.XX X.X% X.X% Other $X.XX $X.XX NA XX.X% TOTAL TRADEMARK/BRANDS $XX.XX $XX.XX X.X% XXX.X% ...