|Title:||United States top 10 energy drinks by drugstore sales and sales growth in units and percentages for the year ended March 18, 2012|
|Source:||Chain Drug Review|
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For the XX weeks ended March XX, 2012.
Leading brands Unit sales in drug stores (XXX)
UNIT SALES Red Bull $XX,XXX Monster Energy $XX,XXX Total * XXX.X mil. Rockstar $X,XXX (+XX%) AMP $X,XXX Monster $X,XXX Drug stores Java Monster $X,XXX XX.X mil. Monster Mega Energy $X,XXX (+XX.X%) Rockstar Recovery $X,XXX AMP Overdrive $X,XXX Monster Energy XXL $X,XXX
Leading brands % Avg. price in drug stores change per unit
UNIT SALES Red Bull + XX.X% $X.XX Monster Energy + XX.X% $X.XX Total * XXX.X mil. Rockstar + XX.X% $X.XX (+XX%) AMP + XX.X% $X.XX Monster - $X.XX Drug stores Java Monster -X.XX $X.XX XX.X mil. Monster Mega Energy + XX.X% $X.XX (+XX.X%) Rockstar Recovery + XXX.X% $X.XX AMP Overdrive + X.X% $X.XX Monster Energy XXL + X.X% $X.XX
* Total of drug stores, supermarkets and discount stores excluding
NEW YORK -- The battle has been joined for the consumables dollar.
Drug chains have staked a claim to the market, generating more than XX% of their volume with food and beverage sales. Now convenience stores are stepping up their bid for the business.
Drug chains have a head start, however, having already overhauled their front ends in order to display food and drinks more prominently.
Kinney Drugs, for one, has dedicated one of the quadrants in its prototype to convenience, with space for an enlarged assortment of food and beverages. The candy section, for example, has been boosted from XX feet to XX feet.
One Kinney store, in Bridgeport, N.Y., was given a walk-in cooler for beer. The cold brews include craft beer, imports and singles. The store, in a rural area without a nearby supermarket, also has extra cooler doors for dairy products, water, energy drinks, teas and sodas.
Chainwide, more than XX stores have been converted to the prototype, with several more renovations slated for 2012. Remodeled stores have significantly outperformed older units, noted vice president of retail merchandising Rick Cognetti. "That's why we're continuing to roll them out," he said.
As a regional player, Gouverueur, N.Y.-based Kinney is constantly seeking to set itself apart with local products, whether it's cheddar cheese, apple cider or maple syrup. "We have a good rapport with our regional suppliers, and we always want to do more," Cognetti remarked.
At Navarro Discount Pharmacy, consumables continue to be a strategic strength, and one in which the chain is always seeking opportunities to expand on its price and assortment leadership position, chief operating officer Jim Thatcher said this year.
"Our category management team is focused on cost-of-goods improvements and passing those savings on to our customers; this combined with an aggressive promotional marketing campaign is consistently delivering sales increases that are running positive to prior year and positive to total company sales trends," Thatcher commented.
Dave Janowicz, vice president of merchandising at Pharmaca Integrative Pharmacy, sees a trend in consumables offering "supplement type" benefits. The phenomenon is exemplified by food products with probiotics, such as yogurt, as well as beverages targeted to health conditions, including sleeplessness, joint pain and loss of bone density.
Products with established benefits are accounting for a substantial part of the market, he says, citing the demand for drinks with electrolytes and for coconut water, which has a nutrient profile (high potassium and low sodium) that has been shown to help reduce high blood pressure.
CONSUMABLES SALES IN DRUG STORES BY CATEGORY
CHANGE CATEGORY DOLLAR SALES * VS. YEAR AGO
Chocolate candy $X,XXX,XXX,XXX + X.XX Beer ** X,XXX,XXX,XXX + X.XX Carbonated beverages X,XXX,XXX,XXX + XX.XX Nonchocolate candy XXX,XXX,XXX + X.XX Spirits/liquor XXX,XXX,XXX + X.XX Bottled water XXX,XXX,XXX + X.XX Salty snacks XXX,XXX,XXX + X.XX Wine ** XXX,XXX,XXX + XX.XX Gum XXX,XXX,XXX + X.XX Snack nuts/seeds/corn nuts XXX,XXX,XXX + X.XX Energy drinks XXX,XXX,XXX + XX.XX Baby formula/electrolytes XXX,XXX,XXX + X.XX Tea/coffee ready-to-drink XXX,XXX,XXX + X.XX Cookies XXX,XXX,XXX + X.XX Cold cereal XXX,XXX,XXX + X.XX Coffee XXX,XXX,XXX + XX.XX Snack bars/granola bars XXX,XXX,XXX + X.XX Bottled juices XXX,XXX,XXX - X.XX Sports drinks XXX,XXX,XXX + X.XX Crackers XXX,XXX,XXX + X.XX Soup XX,XXX,XXX - X.XX Miscellaneous snacks XX,XXX,XXX + X.XX Dried meat snacks XX,XXX,XXX + XX.XX Seafood-shelf-stable XX,XXX,XXX + X.XX Dried fruit XX,XXX,XXX - XX.XX Canned juices XX,XXX,XXX + XX.XX Dinners-shelf-stable XX,XXX,XXX - X.XX Baby food XX,XXX,XXX - X.XX Tea bags/loose XX,XXX,XXX + X.XX Premixed cocktails/coolers XX,XXX,XXX + XX.XX Popcorn/popcorn oil XX,XXX,XXX + X.XX
% CHANGE AVG. PRICE CATEGORY UNIT SALES * VS. YEAR AGO PER UNIT