|Title:||United States top 10 paper towel brands ranked by dollar sales, unit volume, and percent change for year ending March 18, 2012|
Start of full article - but without data
DOLLAR SALES $X.XX bil.* UNIT VOLUME XXX.X mil.* % Change vs. Prior XX % Change vs. Prior XX Months Months
Total +X.X% -X.X%
Supermarkets -X.X% -X.X%
Drug Stores +X.X% +X.X%
Note: Table made from bar graph.
TOP BRANDS Dollar Sales % Change Unit Volume % Change
X. Bounty $XXX.X mil. +X.X XXX.X mil. -X.X X. Kleenex Viva XXX.X mil. -X.X XX.X mil. -X.X X. Bounty Basic XXX.X mil. -X.X XX.X mil. -XX.X X. Sparkle XXX.X mil. +XX.X XX.X mil. +XX.X X. Scott XXX.X mil. +X.X XX.X mil. -X.X X. Brawny XX.X mil. -XX.X XX.X mil. -XX.X X. Brawny Pick-a-Size XX.X mil. -X.X XX.X mil. -X.X X. Bounty Extra Soft XX.X mil. -X.X X.X mil. -XX.X X. Scott Naturals XX.X mil. +XX.X X.X mil. +XX.X XX. Marcal Small Steps XX.X mil. -X.X X.X mil. -X.X All Private Label $XXX.X mil. -X.X XXX.X mil. -X.X
Source: SymphonyIRI Group Inc.
NEW YORK--The last year has, by and large, been one to forget for the general merchandise and nonfood grocery business. Nonetheless, if the economy manages to sustain some growth and consumers loosen their purse strings, the picture should brighten considerably for many of these categories.
Below and on the following two pages MMR presents XX of the biggest categories in terms of dollar sales in the GM and nonfood grocery universe. The data was compiled by SymphonyIRI Group Inc. from food, drug and discount stores (excluding Walmart) for the XX weeks ended March XX.
The categories detailed below illustrate the rocky path of GM and nonfood over the last year. Of the XX segments shown, four saw dollar sales decline, while no fewer than eight experienced decreased unit volume.
In terms of percentage change, drug stores saw the biggest gains, with dollar sales up in eight of the categories and unit volume higher in five. Supermarkets, on the other hand, continued to struggle with the center store, as unit volume fell in nine out of XX categories, although dollar sales gains were registered in five.
Of these sales leaders, the largest dollar increase was achieved by a household staple, garbage/trash/lawn and leaf bags, which managed a X.X% lift in dollar sales even though unit volume was down X.X%. Wet cat food was next with a X.X% increase, followed by toilet tissue, the largest category presented, which posted a X.X% dollar gain in spite of a X.X% drop in volume.
One of the top sellers, disposable diapers, is a victim of demographic trends. The fact that dollar sales are down X.X% and unit volume lower by X.X% reflects a drop in the birth rate. Nonetheless, diapers are a vital traffic builder for all retail trade classes.
BeyonD the sales leaders, there were some areas of surprising strength. The largest percentage increase in dollar sales for a category was achieved by smoking accessories (which includes pipes and other smoking-related items), which saw sales skyrocket XX.X% to $XX.X million. That performance was achieved even though sales of pipe tobacco rose a modest X.X%, while cigars, roll-your-own tobacco and smokeless tobacco were all down on both a dollar and unit basis. Cigarettes, the biggest-selling category by far, was basically flat at $X.XX billion in sales.
Although the overall air fresheners category was down X.X% to $XXX million, automobile air fresheners, a relatively small segment with sales of $XX.X million, recorded a XX% increase that was driven by several brands, including the category leader, Little Trees from Car-Freshener Corp.; Procter & Gamble Co.'s Febreze; and Glade from S.C. Johnson & Son Inc. Private label offerings as a group also became a factor, and two candle companies, Yankee Candle Co. and Village Candle Inc., registered double - and triple-digit gains as well.
In the potpourri/sachets segment, which garnered similar volume at $XX.X million, private label offerings lost ground to branded products from Yankee Candle Home Classics, the leading brand, and No.X Gonesh from Genieco Inc. Yankee Candle posted a XX% increase, while Gonesh achieved a XX% jump in sales.
Both cat and dog food are huge categories, with $X.XX billion and $X.XX billion respectively, but overall sales growth for each category has been modest of late. Both, however, offer a red-hot segment: refrigerated pet food. Sales of refrigerated cat foot soared XX% to $X.XX million, and thus far it is a one-brand category, with Freshpet Select from Fresh Pet Inc. accounting for more than XX% of the segment's ton tine.
Refrigerated dog food, a much bigger business with $XX.X million in sales, saw a healthy XX% jump in sales driven not only by the category leader, Freshpet Select, but by the No. X and No. X brands, Dogsters from J&J Snack Foods Corp. and Freshpet The Loved Dog, both of which generated strong double-digit growth.
Household cleaning products have held up relatively well, as might be expected. Specialty cleaners/polish posted a X% increase to $XX.X million, with category leader Weiman Products LLC providing most of the impetus with a XX% leap in sales to $X million. Weiman also dominated the much smaller metal cleaner cloths segment, extending its dollar share to XX% with a X% rise in sales.
* Total of supermarkets, drug stores and discount stores excluding Walmart for XX weeks ended XXXX x.
Top brand rankings do not represent total sales of all SKUs for an overall brand; rather, they represent individual brand listings.
DOLLAR SALES $X.XX bil.* UNIT VOLUME XXX.X mil.*
% Change vs. Prior XX % Change vs. Prior XX Months Months
Total +X.X% -X.X%
Supermarkets +X.X% -X.X%
Drug Stores +X.X% -X.X%
Note: Table made from bar graph.
TOP BRANDS Dollar % Unit % Sales Change Volume Change
X. Scott $XXX.X mil. -X.X XXX.X mil -X.X
X. Charmin Ultra Soft XXX.X mil. +X.X XX.X mil. -X.X
X. Charmin Ultra Strong XXX.X mil. +X.X XX.X mil. -X.X
X. Angel Soft XXX.X mil. +X.X XXX.X mil. -X.X
X. Quilted Northern Soft & XXX.X mil. +XXX.X XX.X mil. +XXX.X Strong
X. Quilted Northern Ultra XXX.X mil. -X.X XX.X mil. -XX.X Plush
X. Kleenex Cottonelle XXX.X mil. -XX.X XX.X mil. -XX.X ...