|Title:||United States music product sales by biggest market state and smallest market state and including median sales market in dollars for 2011|
Start of full article - but without data
Music Products Sales By State
Vermont: $X,XXX, XXX
OUR NATION'S UNUSUAL structure is reflected in the rather lengthy title, The United States of America. Unlike most shorter-named countries that operate under the rule of a dominant national government, the U.S. is a unique confederation where power is shared by XX sovereign states and the Federal government. This decentralized structure is just one reason why the states retain such distinctive characters. No one is ever going to confuse Alaska (The Last Frontier) with New York (The Empire State), let alone Louisiana (The Big Easy). These differences also help explain why the volume of music products sales varies significantly as you proceed from "sea to shining sea."
Music products sales in California totaled a whopping $XXX.X million in 2011. By contrast, sales in tiny Vermont were a paltry $X.X million. At $XX.XX, per capita spending in Utah was XX% higher than the national average. Sales of music products in North Dakota increased by X.X% in 2011, twice the national rate. At the other end of the spectrum, sales remained unchanged in Arizona, despite gains in XX other states.
The most obvious reasons for these spending disparities are economics, demographics, and population growth. Put another way, rich states with a lot of people spend more on music than less prosperous states with sparse populations. As the most populous state, it's hardly surprising that California would also enjoy the highest music sales. As home to six of the ten richest counties in the nation (thanks to the largesse of nearby Washington D.C.), it's no wonder that Maryland residents spend more on music ($XX.XX) than their less prosperous counterparts in Mississippi ($XX.XX). Utah owes its lofty per-capita spending rate to the nation's most commerce-friendly demographics. With a median age of just XX.X years old, compared with a national median of XX.X-years-old, the Beehive State has a higher percentage of the prime customers in the coveted XX-XX-year-olds. Maine, the nation's oldest state, with a median age of XX.X, is a laggard in the per-capita sales rankings. North Carolina, which saw a X% increase in population in 2011, chalked up a X% gain in music products sales. By contrast, Illinois, where the population dipped by .XX%, music sales increased by only X.X%.
While the three metrics of population growth, economics, and demographics go a long way toward explaining the divergent sales performance of the different states, there are other less easily measured factors at work. Music sales in Texas benefit from perhaps the most robust school music programs in the country. In New York State, despite the drag of poor demographics and non-existent population growth, sales are reasonably strong thanks to the presence of four acclaimed music conservatories, numerous high-profile recording studios, and a dynamic music scene. The same can be said for California, where the Los Angeles entertainment industry provides a significant boost to music sales.
Vermont's status as the state with the lowest per-capita music sales is due primarily to an accident of geography and a sales tax differential. The majority of the Granite State's population is massed along the Connecticut River Valley, just a few miles away from New Hampshire, which has no sales tax. As conclusive proof that tax rates influence behavior, most Vermonters opt to buy in New Hampshire to avoid the X% sales tax levy.
Given the inescapable link between population and sales levels, Census data provides a pretty good idea of which regions offer the best future growth potential. At the risk of oversimplification, slow population growth is usually the result of a lack of immigration, lower rates of family formation, fewer babies being born, or some combination of all three. No surprise then that the states with the lowest levels of population growth are also those with the olden populations. Florida may be a retirement haven, but it still has a younger average age than Maine or Vermont. Conversely, fast-growing Utah, with the youngest population, represents a ripe market. To predict where the business will be done in five years, average, age and population growth offer strong clues, especially given that population trends are best measured in decades rather than days or months. In many respects, the die has been cast.
Music Products Sales By State
Vermont: $X,XXX, XXX
Music Sales Per Capita
Growth Rates By State
North Dakota: X.X%
SALES BY STATE
2011 Music 2011 2010 Music % 2011 Products Sales Products Change Spending Sales Rank Sales XX-XX Per Capita
ALABAMA $XXX,XXX,XXX XX $XXX,XXX,XXX X.XX% $XX.XX
ALASKA $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX
ARIZONA $XXX,XXX,XXX XX $XXX,XXX,XXX X.XX% $XX.XX
ARKANSAS $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX
CALIFORNIA $XXX,XXX,XXX X $XXX,XXX,XXX X.XX% $XX.XX
COLORADO $XXX,XXX,XXX XX $XXX,XXX,XXX X.XX% $XX.XX
CONNECTICUT $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX
DELAWARE $XX,XXX,XXX XX $XX,XXX,XXX X.XX% SXX.XX
FLORIDA $XXX,XXX,XXX X $XXX,XXX,XXX X.XX% $XX.XX
GEORGIA $XXX,XXX,XXX X $XXX,XXX,XXX X.XX% $XX.XX
HAWAII $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX
IDAHO $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX
ILLINOIS $XXX,XXX,XXX X $XXX,XXX,XXX X.XX% $XX.XX
INDIANA $XXX,XXX,XXX XX $XXX,XXX,XXX X.XX% $XX.XX
IOWA $XX,XXX,XXX XX $XX,XXX,XXX X.XX% $XX.XX