|Title:||Global top 10 liquor brands by estimated brand value and change in brand value in dollars and percentages for 2009|
Start of full article - but without data
Top XX Global Spirit Brands
(by estimated brand value in millions of US dollars,
Jan. X, 2009-Dec. XX, 2009, with percent change)
Smirnoff $X,XXX.X -X.X% Bacardi $X,XXX.X X% Johnnie Walker $X,XXX.X -X.X% Jose Cuervo $X,XXX.X -XX.X% Absolut $X,XXX.X X.X% Jack Daniel's $X,XXX.X -X.X% Baileys $X,XXX.X -X.X% Chivas $X,XXX.X X.X% Ballantine's $XXX.X X.X% Gordon's Gin $XXX.X -X.X%
SOURCE: MILLWARD BROWN OPTIMOR (INCLUDING DATA FROM BRANDZ,
DATAMONITOR AND BLOOMBERG)
Note: Table made from bar graph.
As brands from key developed countries--take for example Budweiser in the United States--suffered from the economic downturn last year, other brands in emerging markets, such as China, gained momentum. Wine and beer are two beverage categories where brands from China dominate the rankings.
"The wine market in China is booming," says Alastair Smith, managing director for IWSR (International Wine and Spirit Research). "And inevitably, the Chinese will drink brands they understand."
Zhangyu and Great Wall are both Chinese-produced wines that sell almost entirely in China and hold the No. X and X spots, respectively, on the Top XX global wines list provided by the UK-based market research firm.
Snow, the Chinese beer brand partially owned by SABMiller, is now ranked as the No. X global beer brand by volume, according to Canadean, overtaking Budweiser.
"The reason for Budweiser's decline is entirely due to its performance in its domestic market," explains Kevin Baker, alcoholic beverages director for Canadean. "Internationally, the brand is performing well, however, in the USA last year Budweiser declined by almost XX percent and Bud Light volume fell by almost X percent."
The same trends hold true for non-alcohol beverage categories. According to a recent bulletin released by Euromonitor International, Richard Haffner, head of global non-alcoholic beverages, reports that while the share of consumption for packaged beverages in the developed markets of North America, Western Europe and Australasia is projected to decline through XXlX, markets including Asia-Pacific, the Middle East and Africa stand to experience dynamic growth. In particular, China, India and Indonesia are expected to see the highest period of growth in per capita consumer expenditure among emerging market economies through 2020.
The No. X global bottled water brand, according to Euromonitor International, is Aqua, which is marketed in Indonesia. Its ranking is largely due to the fact that Indonesia is a large market where bulk packaging is a significant portion of off-premise volume sales to meet consumer need for pure water, Haffner notes.
Top X Global Bottled Water Brands
(off-premise volume sales, including bulk sates)
X. Aqua--Danone Groupe
X. Bonafont--Danone Groupe
X. Electropura--PepsiCo, Inc.
X. Nestle Pure Life--Nestle SA
X. Ciel--The Coca-Cola Co.
SOURCE: EUROMONITOR INTERNATIONAL
Top to Global Liquid Refreshment Brands, 2009 *
(umbrella brands ranked by volume consumption in millions of liters)
X. Mountain Dew
X. Dr Pepper
XX. Minute Maid
* Categories include: packaged water, carbonated soft drinks, juice, nectars, stilt drinks, sports drinks, energy drinks, iced/RTD tea, iced/RTD coffee, fruit powders, fruit concentrate/syrups
SOURCE: CANADEAN SOFT DRINKS SERVICE DATABASE
Top XX Global Beer Brands *
(volume in thousands of hectoliters)
Brand 2008 2009
X. Snow XX,XXX.X XX,XXX.X X. Bud Light N/A XX,XXX.X X. Budweiser * XX,XXX.X XX,XXX.X X. Skol XX,XXX.X XX,XXX.X X. Brahma XX,XXX.X XX,XXX.X X. Tsingtao XX,XXX.X XX,XXX.X X. Corona XX,XXX.X XX,XXX.X X. Yanjing XX,XXX.X XX,XXX.X X. Heineken XX,XXX.X XX,XXX.X XX. Coors XX,XXX.X XX,XXX.X
* This year's ranking separates Bud Light from Budweiser.