|Title:||Denmark frozen food retail sales by category in Danish kroner, tons and percent change for 2010 and 2011|
|Source:||Quick Frozen Foods International|
Start of full article - but without data
Denmark: Retail Frozen Food Market in 2010 and 2011
CATEGORY 2010 2011 Change
Berries X,XXX X,XXX -XX.X% Bread XX,XXX XX,XXX -X.X% Cakes/Tarts X,XXX X,XXX +XX.X% Poultry XX,XXX XX,XXX -X.X% Fish X,XXX X,XXX -XX.X% Ready Meals XX,XXX XX,XXX +X.X% Vegetables XX,XXX XX,XXX -X.X% Potato Products XX,XXX XX,XXX -X.X% Pizza X,XXX X,XXX +XX.X% Shrimp/Shellfish X,XXX X,XXX -XX.X% Soup and XX,XXX XX,XXX -X.X% Accompaniments Other XXX XXX -X.X% Total XXX,XXX XXX,XXX -X.X%
CATEGORY 2010 2011 Change
Berries XXX,XXX XXX,XXX -XX.X% Bread XXX,XXX XXX,XXX +X.X% Cakes/Tarts XX,XXX XX,XXX +X.X% Poultry XXX,XXX XXX,XXX +X.X% Fish XXX,XXX XXX,XXX -XX.X% Ready Meals XXX,XXX XXX,XXX +X.X% Vegetables XXX,XXX XXX,XXX -X.X% Potato Products XXX,XXX XXX,XXX +X.X% Pizza XXX,XXX XXX,XXX +XX.X% Shrimp/Shellfish XXX,XXX XXX,XXX -X.X% Soup and XXX,XXX XXX,XXX -X.X% Accompaniments Other XX,XXX XX,XXX +X.X% Total X,XXX,XXX X,XXX,XXX -X.X%
Has frozen food, other than ice cream, passed the XX million-ton mark in Europe? That's the estimate of Food for Thought (FFT), Geneva, Switzerland, but the research firm's figures don't agree with those from other sources, including industry groups and, for Denmark, Nielsen.
FFT's European total is XX.XXX million tons, up XX.X% from XX.XXX million in 2010. That's a pretty hefty increase, given Europe's economic troubles, but it's quite possible that consumers are switching to frozens in a big way because fresh alternatives are costlier and don't keep as well. Yet there are a number of anomalies in the data.
The greatest is for Denmark, where FFT reports a 2012 tonnage volume of only XXX,XXX--down XX.X%, and less than Nielsen has reported for the retail market alone. But FFT also reports a XX.X% increase for France, XX.X% for Germany, XX.X% for Italy and XX.X% for Sweden.
In the case of Italy, the Istituto Italiano Alimenti Surgelato reported total consumption of XX kilograms per capita (versus XX for FFT), or about XXX,XXX tons--and indicated that some basic categories like frozen vegetables were actually off. For Germany, the Deutsches Tiefktihlinstitut (dti) reckoned consumption at X,XXX,XXX tons, including poultry--less than FFTs figure X,XXX,XXX tons without poultry, and per capita consumption at XX.X kilograms rather than XX.X.
Sales volume in the entire German frozen food market (retail and foodservice, including home deliveries and discounters) grew X.X%, from X.XX million tons, while value increased an encouraging X.X%, from XX.XXX billion to XX.XXX billion euros, the dti reported. But double digit gains? No way; the frozen food business is seen by the dti as extremely stable, with continuing slight increases.
Foodservice (restaurants, canteens, institutions, etc.) showed an encouraging increase, both in volume and value. Volume was up X.X%, from X.XX to X.XX million tons, while sales increased X.X% from X.XXX to X.XXX billion euros. Retailers, on the other hand, suffered a slight, X.X% decrease in volume; from X.XX to X.XX million tons. The value of sales, however, was up X.X% from X.XXX to X.XXX billion euros.
The increased sales income in both market segments was due on the one hand to price increases made necessary by higher raw material prices, and on the other by the fact that higher priced premium products are once again a reality for the Germans. The dti doesn't track ice cream sales.
Nielsen's figures for the retail market in Denmark show a 2012 volume of XXX,XXX tons, down X.X% from 2010, but still greater than FFT's total for combined retail and foodservice. The Nielsen volume total includes soups, which for some reason are measured in both kilograms and liters, but not ice cream and other desserts measured in liters, or "home freeze ice lollies," measured in packs.
Retail frozen food sales are on the upswing in the United Kingdom, according to a report for the XX weeks ended this past March XX, commissioned from Kantar World-panel by the British Food Federation (BFFF). Sterling value gained X.X% to X,XXX billion [pounds sterling], including ice cream, although tonnage volume was up only X.X% to X,XXX,XXX.
The largest increases were for meat and poultry, up XX.X% to XXX.X million [pounds sterling] and X.X% to XXX,XXX tons; the BFFF said there is "much evidence that consumers are switching to frozen meat and poultry from fresh as they try desperately to manage their diminishing household budgets." Even if prices are going up for frozens, moreover, they have the advantage of "minimal waste" compared to fresh."
Horizons FS Ltd., in a report this past March, showed foodservice food and drink sales in the UK at $X.XXX billion for quick-service and full-service restaurants combined in 2012, but that report doesn't count pubs, hotels and leisure outlets or contract catering and institutions, all of which contributed to a total of X.XXX billion [pounds sterling] in 2010. The total for restaurants alone in 2012 was a X.X% increase over X.XXX billion [pounds sterling] in 2010.
For prepared foods only, yet another research firm, Global Industry Analysts, San Jose, California, offers an estimate of $XXX.X billion for worldwide sales, including $XX.XXX billion for Europe, and predicts that this will grow XX.X% to $XXX.X billion by 2015 ($XX.XXX billion for Europe, up XX.X%). But a footnote to its table indicates a XX% margin for error in both current estimates and future projections.
The research firm's study, Frozen Prepared Food: A Global Outlook, cites three major factors behind the growth. Over the next few years, the markets will be driven by consumers' needs for convenience, creative product development (especially in microwavable formats) and continuous improvements in commercial refrigeration/freezing technology.
In addition, growth opportunities are expected in the emerging markets of Asia, Latin America and Eastern Europe. The study puts the Asian market at $XX.XXX billion, and headed for $XX.XXX billion. For "the rest of the world," it's $XX.XXX billion, headed for $XX.XXX billion.
By J.J. PIERCE
QFFI Associate Editor
British Retail Frozen Food Market
Retail Frozen Food Statistics Year on
Year to week ending March XX, 2012
Value (XXXs [pounds sterling])
% XX w/e XX w/e Gain/ CATEGORY March XX, 2011 March XX, 2012 Loss
Total Frozen Foods X,XXX,XXX X,XXX,XXX X.X Total Ice Cream XXX,XXX XXX,XXX X.X Frozen Confectionary and D XXX,XXX XXX,XXX X.X Frozen Fish XXX,XXX XXX,XXX X.X Frozen Meat and Poultry XXX,XXX XXX,XXX XX.X Frozen Vegetables XXX,XXX XXX,XXX X.X Frozen Potato Products XXX,XXX XXX,XXX X.X Frozen Ready Meals XXX,XXX XXX,XXX X.X Frozen Pizza XXX,XXX XXX,XXX X.X Frozen Savoury Food * XXX,XXX XXX,XXX X.X
% XX w/e XX w/e Gain/ ...