|Title:||United States, Canada, Mexico frozen food market value by food category in dollars for 2011|
|Source:||Quick Frozen Foods International|
Start of full article - but without data
TOTAL FROZEN FOOD MARKET BY VALUE IN 2011
(US $ Millions)
Product Line Canada Mexico USA
Frozen Pastry XXX.X XXX.X X,XXX.X Frozen Fruit XXX.X XX.X X,XXX.X Frozen Vegetables X,XXX.X XXX.X X,XXX.X Frozen Potatoes X,XXX.X XXX.X X,XXX.X Ice Cream X,XXX.X XXX.X XX,XXX.X Frozen Soup XX.X X.X XXX.X Frozen Convenience Meats X,XXX.X XXX.X X,XXX.X Frozen Fish X,XXX.X XXX.X X,XXX.X Frozen Pizza XXX.X XXX.X X,XXX.X Frozen Ready Meals X,XXX.X XXX.X XX,XXX.X Total (ex. ice cream) X,XXX.X X,XXX.X XX,XXX.X Grand Total XX,XXX.X X,XXX.X XX,XXX.X
Source: Food for Thought * All data refer to total final
human consumption, including retail, catering-food-service
and artisanal-craft, thus excluding industrial consumption
and on-farm consumption.
The United States overwhelmingly dominates the North American market for frozen food and ice cream. No surprise there. But, just as in the case of Europe, there is a great discrepancy in figures from Food for Thought (FFT), Geneva, Switzerland, and other sources.
Frozen food sales at US supermarkets and other outlets exclusive of Walmart were up X.X% to $XX.XXX billion, according to Symphony IRI Group, Chicago, Illinois, and poundage virtually unchanged at X.XX billion. Counting Walmart, retail sales must have been at least a third greater. Restaurant sales were up overall last year to $XXX billion, according to the National Restaurant Association, and foodservice frozens presumably rose with them.
Based on a comparison of 2010 frozen food sales as reported by IRI and Nielsen (which counts Walmart), the fudge factor for the megachain was X.XX for that year in dollar terms. It probably hasn't changed much since then, because Walmart is trying to hold down retail prices even though its costs have increased X.X%; that would mean a 2011 dollar volume of $XX.XXX billion, up about X.X% from the Nielsen figure for 2010. The poundage fudge factor would have to be higher, at X.XX, just to match Nielsen's 2010 total--and Walmart opened more than XXX supercenters with frozen food departments last year.
But FFT puts overall US tonnage at XX.X million without ice cream and XX million with it, as compared to XX.X million and XX.XXX million in 2010. Dollar value is put at $XX,XXX billion without ice cream and $XX.X billion with it, versus $XX.XXX billion and $XX.XXX billion the year before. Canadian and Mexican figures, by contrast, show modest increases in both tonnage and dollars.
For Canada, tonnage increased X.X% to X.XXX million, including ice cream, and dollar value XX.X% to $XX.X billion. Mexican frozen foods and ice cream gained X.X% in tonnage to XXX,XXX; and X.X% in value to $X.XXX billion. Moreover, category figures for both countries showed consistent modest gains, whereas those for the US were all over the map--several up dramatically (pastry products from XXX,XXX tons to XXX,XXX million, fruit from XXX,XXX to XXX,XXX, convenience meats from XXX,XXX to XXX,XXX), but vegetables down just as dramatically from X,XXX,XXX to X,XXX,XXX.
IRI data is consistent from year to year, and in keeping with past trends. The largest category, dinners and entrees, was up X.X% to $X.XXX billion (excluding Walmart), though down X.X% in poundage to X.XXX million. Next was pizza, at $X.XXX billion (up X.X%) and XXX million pounds (off X.X%). Frozen seafood gained X.X% in dollar volume to $X.XXX billion, but poundage slid one percent to XXX million. Processed poultry inched up less than a percent to $X.XXX billion and XXX million pounds. The largest gainer in a major category was breakfast food, up X.X% to $X.XX billion, and X.X% to XXX.X million pounds. Appetizers and snack rolls were up X.X% to $X.XXX billion and X.X% to XXX million tons. Juices continued their long slide, off X.X% to $XXX million.
FFT, which attributes anomalies in some of its 2011 figures to errors in the 2010 figures at a time when the company was in transition to a new analyst, agrees with IRI that pizza, ready meals and potato products have stalled, and it reports dollar volume as well as tonnage off for the first two. It also reports a strong increase in ice cream sales, which it says account for XX.X% of the total dollar volume and XX.X% by weight. FFT uses buy-in as opposed to end-user values on the foodservice side, which reduces dollar totals overall.
Another source, Global Industry Analysts (GIA), San Jose, California, puts overall North American frozen prepared sales at $XX.XXX billion for 2011 and predicts this will grow to $XX.XXX billion by 2015. "Frozen, prepared food is a good alternative to fresh, cooked food when busy days shorten the time to prepare meals," the company said in a press release.
An increase in the number of working women and changing trends in ethnicity have led to greater indulgence in frozen food, the study says. Moreover, the increasing number of nuclear families, rise in disposable incomes, young singles with few if any cooking skills, and increased interest in ethnic and international foods have served as the impetus to the frozen food industry. Pizza is seem as just one example.
"Frozen pizzas dominate the prepared foods industry," notes the report. "These pizzas no longer have to conform to traditional flat and circular shapes, but come in a variety of innovative shapes/ structures, such as pizza-on-a stick, pizza pockets and pizza strudel. In 2010, the segment witnessed exponential growth, primarily as the recession forced consumers to look for convenient and economically priced items instead of purchasing takeouts or splurging in dining out. Even though the marketing efforts of pizza chains have made a shght dent in the sales of frozen pizzas, the latter are expected to see sales increases with the introduction of new products and enhanced ingredients as well as promotional strategies."
US Frozen Food Market, 2011
Product Line Dollars Change
Baby Food X,XXX,XXX +XXX.X% Coffee Cream X,XXX,XXX +X.XX% Corn on the Cob XXX,XXX,XXX -X.XX% Fruit XXX,XXX,XXX +X.XX% Meat X,XXX,XXX,XXX +X.XX% Other XX,XXX,XXX +XX.XX% Pasta XXX,XXX,XXX +X.XX% Side Dishes XXX,XXX,XXX -X.XX% Processed Poultry X,XXX,XXX,XXX +X.XX% Bread Dough XXX,XXX,XXX +X.XX% Breakfast Food X,XXX,XXX,XXX +X.XX% Cookies XXX,XXX +XX.XX% Desserts/Toppings XXX,XXX,XXX -X.XX% Prepared Vegetables XXX,XXX,XXX +X.XX% Appetizers/Snack Rolls X,XXX,XXX,XXX +X.XX% Dinners/Entrees X,XXX,XXX,XXX +X.XX% Pies XXX,XXX,XXX +X.X% Pizza X,XXX,XXX,XXX +X.XX% Pot Pies XXX,XXX,XXX +X.XX% Plain Vegetables X,XXX,XXX,XXX +X.XX% Potatoes/Onions X,XXX,XXX,XXX +X.XX% Seafood X,XXX,XXX,XXX +X.XX% Juices XXX,XXX,XXX -X.XX% Total XX,XXX,XXX,XXX +X.X%
Product Line Pounds Change
Baby Food XXX,XXX +XXX.XX% Coffee Cream X,XXX,XXX -X.XX% Corn on the Cob XXX,XXX,XXX -X.XX.% Fruit XXX,XXX,XXX -X.XX% Meat XXX,XXX,XXX -X.XX% Other XX,XXX,XXX +X.XX% Pasta XXX,XXX,XXX +X.XX% Side Dishes XX,XXX,XXX -X.XX% Processed Poultry XXX,XXX,XXX +X.XX% Bread Dough XXX,XXX,XXX -X.XX% Breakfast Food XXX,XXX,XXX +X.XX% Cookies XX,XXX -XX.XX% Desserts/Toppings XXX,XXX,XXX +X.XX% Prepared Vegetables XXX,XXX,XXX +X.XX% Appetizers/Snack Rolls XXX,XXX,XXX +X.XX% Dinners/Entrees X,XXX,XXX,XXX -X.XX% Pies XXX,XXX,XXX +X.XX% Pizza XXX,XXX,XXX -X.XX% Pot Pies XXX,XXX,XXX +X.XX% Plain Vegetables X,XXX,XXX,XXX +X.XX% Potatoes/Onions XXX,XXX,XXX -X.XX% Seafood XXXXXXXXX -X.XX% Juices XXX,XXX,XXX -XX.XX% Total X,XXX,XXX,XXX N/C