|Title:||United States survey percentages of types of mobile applications installed on smartphones and tablets owned by affluent Americans as reported October 5, 2012|
Start of full article - but without data
TOP APP TYPES INSTALLED BY AFFLUENT
GPS ditections/maps XX%
Social networking XX%
Note: Table made from bar graph.
NOTE: Affluent is defined as having household income of $XXX,XXX+.
SOURCE: Ipsos MediaCT
One quarter of U.S. adults (XX% or XX million) are considered affluent (defined as having annual household incomes of $XXX,XXX or more), and a fifth of U.S. households (XX% or XX.X million) are affluent, according to an Ipsos MediaCT analysis of U.S. Census Bureau data.
Affluents' median income in 2012 was $XXX,XXX, up only X.X% from 2011, according to Ipsos MediaCT. This group holds XX% of Americans' total net worth and earns XX% of all income in the U.S.
Demographics And Education
A third of affluent Americans live in the South (XX%), XX% in the West, XX% in the Northeast, and XX% in the Midwest. Almost seven in XX (XX%) are married, XX% are single, X% are partnered, and X% are divorced. Six in XX (XX%) have college degrees or more education, and XX% work full-time. More than six in XX (XX%) work in professional or managerial jobs, while XX% own businesses, and XX% are C-level executives.
Nearly a fifth (XX%) speak a language other than English at home, and XX% were born outside the U.S. Some X% are lesbian, gay, bisexual, or transgender (LGBT).
Affluent adults are much more likely than members of the general population to be White non-Hispanic (XX% of affluents vs. XX% of total population [single-race], according to the 2010 U.S. Census).
More than eight in XX affluents (XX%) read at least one of the XXX magazines and seven national newspapers included in the survey. Women and "ultra-affluents" (household incomes of $XXX,XXX or more) are the heaviest readers of magazines and newspapers. On average, affluents read X.X of the magazine or newspaper titles included in the study regularly.
Mobile media use is growing rapidly among affluent Americans. Ownership of tablets tripled between 2011 and 2012. Almost half of affluent households (XX%) and XX% of affluent individuals own tablets in 2012, up from XX% and X%, respectively, in 2011.
Nearly three quarters of affluent households (XX%) and XX% of affluent individuals own smartphones, up from XX% and XX%, respectively, in 2011.
Nine in XX smartphone or tablet owners and XX% of affluents overall have downloaded apps.
More than XX% of affluent Americans own televisions, with an average of X.X working sets per household.
They're watching fewer hours per week, compared to last year: XX.X hours, vs. XX.X hours in 2011. More than half of affluents (XX%) listen to the radio in a given week, down from XX% in 2011. Among radio listeners, affluents listen to an average of XX.X hours per week, up from XX.X hours in 2011.
Nearly all affluents (XX%) use the Internet, and their online time has increased XX% since 2011, to an average of XX.X hours per week. Increased use of social media, online and mobile shopping, apps, and entertainment are driving growth in total online time.
Affluent Americans interact with an average of XXX people regularly, including personal and professional contacts. They spend the largest amount of time conversing in person--an average of XX.X hours in a given week. Time spent using email (X.X hours per week) and social media such as Facebook (X.X hours per week) and Twitter (X.X hours per week) rival time spent talking on the phone (X.X hours per week).
Affluent Millennials are significantly more likely than affluents overall to use Facebook in a given week (XX% of Millennials vs. XX% of all affluents). They're also more likely to use Twitter; XX% use it and XX% post tweets, compared to XX% of all affluents who use Twitter and X% who post tweets.
More than two thirds of affluents' spending (XX%) is concentrated in six categories: auto purchase and maintenance (XX%), personal insurance (XX%), education (XX%), groceries (XX%), home/garden (XX%), and travel (X%).
More than eight in XX affluent adults (XX%) cite their families as their top priorities in life, while at the same time XX% of affluents concede that they rarely have enough time for their families.
More than seven in XX (XX%) say they're almost constantly trying to do more than one thing at a time, and many are not content with this level of multitasking: XX% say they're trying very hard to simplify their lives. Although XX% are very worried about the economy, XX% describe themselves as very happy in general and XX% as optimistic. [AFFLUENT MARKET]
SOURCE: "The Mendelsohn Affluent Survey 2012: The State of the Affluent Consumer," Ipsos Media CT, Stephen Kraus, SVP, Chief Insights Officer, Audience Measurement Group, XX Stevenson St., XXth Fl., San Francisco, CA XXXXX; XXX-XXX-XXXX; email@example.com; www.ipsos-na.com. Price: Contact for information.
AFFLUENT AMERICANS, BY GENERATION
Seniors (XX+) (X%)
Boomers (XX-XX) (XX%)
Gen Xers (XX-XX) (XX%)
Millennials (XX-XX) (XX%)
Note: Table made from pie chart.
NOTE: Affluent is defined as having household income of
SOURCE: Ipsos MecliaCT
TOP APP TYPES INSTALLED BY AFFLUENT